Archive for December, 2012

How’s the Wevther?

Wednesday, December 19th, 2012

 

Archimedes, had his famous eureka moment while taking a hot bath. For Jacob Heftmann, it was a hot shower. While trying to figure out what he was going to wear after showering, Heftmann came up with the idea for Wevther.com, a stylish and smartly minimal site that offers up fashion inspiration depending on the weather outside. Heftmann created the algorithm and design himself, and despite the site only launching recently, it has already garnered praise and coverage from Swiss Miss to Refinery 29, and has even attracted a few resumes from those eager to work on the new project.

Heftmann’s studio/apartment in the heart of Bushwick is not unlike his website – it is tasteful, spacious, well-curated, but also approachable. It’s orderliness however belies the insane amount of work coming out of the space. Juggling the newfound attention to Wevther.com with Heftmann’s demanding client work can be especially challenging at times when there’s an overwhelming urge to work all the time when your studio is ten feet from the shower. To keep a balance between work and play, Heftmann often throws dinner parties at his ten seat table, and makes a concentrated effort to meet clients and collaborators at coffeeshops, or in our case, for a short walk around the neighborhood to shoot photographs and answer a couple of questions right outside the Morgan train stop.

What led you on the path to becoming a Graphic Designer?

I actually studied philosophy and art history at the University of California – Santa Barbara. I spent half of the year traveling and competing as a sponsored snowboarder, and in the summer and fall I would take 20 units worth of classes so I could graduate on time. I had no idea what I wanted to do when I was in school. After I graduated I realized it was going to be hard to get by on degrees in philosophy and art history. I came from a very art and design conscious family so design just sort of happened on its own. I’ve always been interested in technology and when I started to see the potential of design in that context, I knew what I wanted to do. That was around 2007. I was frustrated by my choice of degrees at first but in retrospect I’ve come to appreciate their value; philosophy taught me how to think and art history taught me how to see, which are good tools for a designer.

What are your inspirations for your creative activities?

I’m dubious about the idea of trying to force inspiration. The best ideas come from a combination of seemingly unrelated concepts, and that has to happen organically. To borrow from Chuck Close, you have to kind of just show up and get to work.

The closest you can get is to put yourself in the right situations. I almost always have a camera with me. It reminds me to keep my eyes open, rather than just floating along. I try to travel three to four months out of the year, which is a big part of why I work for myself. It sounds pretentious, but I can’t stand glamorous travel. Traveling is the best way to learn if you allow yourself to be in uncomfortable situations.

One thing I try not to do is look at what’s happening in graphic design, especially digital. It makes for derivative work. I follow it, of course, but I’m more interested in other disciplines, like architecture, photography and science.

Can’t decide what to wear today? Visit Wevther.com, or view more of Jacob Heftmann’s work at his website.

Nikki

Friday, December 14th, 2012

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Ladies and gentlemen, meet Nikki, our Men’s Designer. Between ping pong and ceramic deer baths, she made this playlist for you to make it through the rest of this Friday.

Fan Love

Thursday, December 13th, 2012

 

A couple of fans of Brooklyn Industries took it upon themselves to make this great lookbook. Michelle and Rick Wenner, you look great in our duds! Check out more of Rick’s work here.

Holiday Blogger Party

Thursday, December 13th, 2012

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The Marcy Stop expressing herself at Brooklyn Industries Holiday Blogger Party in Chelsea.

Life of the Afterparty

Thursday, December 6th, 2012

We met Lauren Silberman recently during a night out dancing at Kinfolk Studios, and were thrilled to discover her great series titled Afterparty, a candid and colorful collection of the chaos, disappointment, and beauty that is the after party. We caught up with Silberman afterwards to ask her about her work.

What was your inspiration behind the Afterparty series? So it’s hard to say where the inspiration came from – I guess there are a few things. When I began the series, I was going through a very hard time and dealing with the loss of someone close to me. I was trying to negotiate finding happiness in the sadness that had consumed me. There is something obviously sad about these images. When printed large, they confront the view with a party that is over… the viewer missed the party.  The room is empty, with only traces and evidence of something that happened there. But the images are lush and full and colorful – all qualities that I am drawn to and find beautiful, and make me happy.

The series is shot in various unique Brooklyn spaces. How does your connection to the scene influence your work?
The series is informed by my connection to my own nightlife scene in Brooklyn that’s very (I hesitate to use these words because they are so overused) underground and DIY. I’ve been participating in events for years in some way or another, and I have a real connection to these events that are true labors of love by their participants. I am really drawn to the attention, care and sometimes obsession that people put into creating their own culture – and that’s exactly what these events are about. People spend so much time decorating the space, booking acts and DJs, and organizing the door and the bar – a lot goes into these to create a very special experience for people who attend the parties. Without events like this, New York would be really boring.

What’s up next for you (what’s after the Afterparty)?

As far as for what’s next, the Afterparty series is kind of a long running project that I’ve contributed to slowly over the past 5 years.  During that, I have spent a lot of time in New Orleans shooting friends and acquaintances who are loose members of the post-Katrina burgeoning art scene. It’s such an amazing city, where unlikely people flourish in an unlikely place. People really make things happen for themselves there in their own way, that is really different from the way people do it in New York, and I find it really inspiring. They’re not trying to be a part of something else or bigger, but just doing what they do, and doing it for themselves, and it’s a huge breath of fresh air. I’m also really interested in exploring the city of Los Angeles, and have been researching the history of its nightlife spots. The architecture in the the city is fascinating, and there are some really beautiful venues with a history that I would like to photograph… but that’s very much in the beginning stages.

View more of Lauren Silberman’s work on her website.

Carry On…

Tuesday, December 4th, 2012

Like superheroes, all companies have their origin story. For Brooklyn Industries, it began with two young artists – Vahap Avsar and Lexy Funk in a Chelsea apartment in 1996. Staring out the window, Avsar often found his gaze landing on an old Marlboro billboard that had been weathered from months and months in the New York weather.

Sifer-Chyper, 1991, Vahap Avsar

Drawing inspiration from his large body of work that mostly concentrated on the semiotics of visual language, 3rd world bricolage, and upcycling art from common objects, Avsar began sewing the bags in their apartment, and when demand outgrew their tiny quarters, the partners moved to a warehouse in the then gritty Williamsburg where they worked and lived without heat or air conditioning. When the amount of knocks on their warehouse door became untenable, Funk and Avsar opened a retail space that was to become the genesis for Brooklyn Industries.

Last year, the company began re-establishing production in Brooklyn with one craftsman and one sewing machine making one bag at a time. One year later, we’ve set up a small production facility at our current headquarters in Brooklyn called Factory, and are celebrating it with the re-release of the Crypto Billboard Bag. Prior to the re-release of the original line, we’ve released a number of new designs made in house this past year, including the Sunnyside Bag, the Java Tote, and the Corlear Bag. As an added bonus, each bag comes with a limited edition, numbered screen printed poster commemorating the re-release.

Each custom-made, waterproof messenger bag is completely unique with its own different cuts and decontextualized designs. With digital advertisements dominating the visual landscape, Avsar sought to bring back a sense of nostalgia towards tactile messaging. The Crypto bag line is the latest in Brooklyn Industries’ new releases that is helping the company establish a greater local manufacturing presence.