Archive for July, 2011


Friday, July 29th, 2011

At the moment, we are most certainly still “CHASING AUTUMN.” But here’s a sneak peek at Brooklyn Industries‘ September Collection campaign, to be revealed in late August. All we can say for now that a horse named “Teddy” is involved.

(Photo taken by BKI stylist Eugene DelMundo.)


Wednesday, July 20th, 2011

It will thrill you. It will surprise you. Secrets will be exposed.

This week, we bring to you Brooklyn Industries‘ new campaign “CHASING AUTUMN” and the Fall Preview Collection, abundant with creative work-wear designs and transitional pieces inspired by styles seen in the 1954 Alfred Hitchcock suspense film “Rear Window.” The collection, photographed by Brooklyn Industries’ CEO Lexy Funk in DUMBO, Brooklyn, includes utilitarian pieces, mod and plaid prints, as well as 50s-inspired silhouettes.

The “CHASING AUTUMN” campaign launches with a video short inspired by 1950s American suspense film movie trailers – the movie can be watched here or view below. See it!

Photo Credit:


Friday, July 15th, 2011

If you’re in the Bucktown area this weekend, make sure to stop by The Silver Room‘s Sound System Block Party on Saturday, July 16. It starts at 10AM, with entertainment on the Evergreen Stage through 10PM, including Brooklyn Industries Chicago‘s Threads & Treads Fashion Show on bikes at 6pm. View our newest Fall Preview fashions on models riding bikes by Copenhagen Cyclery (including BKI Chicago store associate, Bianca, photographed below). Come on by – the Evergreen stage is located at the intersection of Evergreen Ave. and Milwaukee Ave.


Friday, July 15th, 2011

Brooklyn Industries DUMBO store was packed last Thursday, July 7, with fans excited to see THE MOUTH band perform live. The band certainly did not disappoint! Nor did our friends at Brooklyn Gin, who provided refreshing “Brooklyn Lemonade” cocktails on the warm summer’s night.

Photo Credit: Kenny Janosick


Tuesday, July 12th, 2011

Read more about our new men’s Altimeter Shirt, the contemporary update to Brooklyn Industries‘ best-selling Smith Military Shirt. Our favorite features are the button-tab sleeves and triple denim stitching.


Friday, July 8th, 2011

Congratulations to Ronda of Philadelphia who looked oh so lovely on her wedding day in Brooklyn Industries’ Alexa Seersucker Dress!


Thursday, July 7th, 2011

Tonight, Brooklyn Industries’ DUMBO store will be hosting an exclusive in-store performance by new band, The Mouth.

The Mouth got its start – just nine months ago – from a longtime passion for making music. Lead singer Joey Puleio wrote and recorded the first five demos in his basement, later contacting his old friends John Cirrone and Nick Comito. With Joey singing and playing bass, John playing guitar and Nick playing drums, the trio chose their 10 best songs for their first CD – “Feel Free.” After practicing hours on end in an empty church in St. James, Long Island, they recorded the album in their friend Cole Verderber’s basement, and soon after Cole joined the group as the bassist. The band was finally complete with the addition of Gina Tomitz, who joined full-time after singing on the CD.

Here is The Mouth’s take on music, inspiration and stage fright.

BKI: How would you describe your music?

The Mouth: Our music is fun, feel-good and groovy. You can dance to it, sing along and have a great time.


BKI: Who writes your songs? What are the main themes or topics behind most of your songs?

The Mouth: Joey writes all of the lyrics but we bring the band together for everyone to give their input. Themes of our songs vary from lust and betrayal to love and happiness. There are not any set themes – it’s all about what we’re feeling.


BKI: Do you ever get stage fright? What’s your favorite thing about performing?

The Mouth: Never! Playing shows is one of our favorite things to do! We also love when the audience sings along. It’s the best feeling in the world to know someone enjoys what we do.


BKI: If you could direct people to one of your songs, which one would it be and why?

The Mouth: We are opening our set at the DUMBO show with our song “I Wanna Feel.” It’s a good look into the direction that our band is heading.

Check out to hear two songs on The Mouth’s new album!


Friday, July 1st, 2011 Photo Courtesy of Amber Rae on Flickr's @heyamberrae

Last week, we saw the positive impact of our Ai Weiwei t-shirt. The Chinese authorities released Ai Weiwei from prison. The freedom of artists to express themselves is exceedingly important to Brooklyn Industries. Our customers’ positive reaction to our contribution shows that when we do something positive, people listen.

This past Sunday also marked the NYC Pride Parade. And on June 24, NY politicians made marriage between same sex partners legal. While we are not a political organization, in my opinion the right to marry whomever you want is a critical freedom that rises above politics. We have done numerous collaborations and events over the years for Gay Pride, Proposition 8 in California (in support of same sex marriage), Housing Works, and The Ali Forney Center. Some of these collaborations have been driven from being neighbors (Housing Works is neighbors with our SoHo store location), because our team members believed in the cause, or, in the case of the Ali Forney Center, because I personally volunteered there when I first moved to New York.

Last week made me especially proud to work for Brooklyn Industries. We are here for a reason – not just to sell great clothing and to work with such wonderful people – but also to go out into the world in our small way and to say and do positive things. Live, Work, Create. is truly in force.