Archive for January, 2011

INSPIRED BY: KAYA TURSKI

Friday, January 28th, 2011

Right now I am inspired by Kaya Turski, a free ride skier from Quebec City. See her below, pretty crazy. She is sponsored by Orage, an interesting design company. Here at Brooklyn Industries, we are very focused on the Fjord and Tundra, and their huge success this year in keeping our women warm among the insane city streets. The full-covered chevron look is pretty different from ski gear, but the spirit is the same. Attack the urban jungle with style and panache – and stay warm at the same time.

- by Lexy Funk

Photos Courtesy of Orage.com

LETTERS FROM LEXY: ROCK FAR FROM THE STREET

Tuesday, January 25th, 2011

Brooklyn Boulders fascinates us. Our store operations coordinator, Shaen, goes there every day after work, and my two sons have gone multiple times and climbed free form, returning home with stories of height and might. Is this the latest of crazes after yoga and spinning? It makes sense, the challenge of vertical feet, but within the confines of an abandoned parking garage.

Rock is scary, rock is real and rock is definitely far from the street. 

When we were starting production in our factory in Brooklyn in 1997, I had a computer programmer friend who learned how to climb in Banff, Canada. She took me several times to The Gunks, and we made our way up some 5.6 and 5.7 climbs. When we got to the 5.8 realm I had a hard time scrimping and finding the crevasses and fear ultimately took over. My last climb was a multi-pitch, which involved being strapped into the rock at different intervals. Just above the tree line, perched on a minute ledge, my eyesight slowly went as panic took over. I had a rare temporary condition where extreme stress causes blindness. Sitting on that ledge, I couldn’t see anything: not the trees, the rock or the ground. Luckily, I had a good partner who coaxed me upwards. I managed to climb the remaining 30 feet and my eyesight slowly returned. That was the last time I climbed.

Image from MohonkPreserve.org

THE FEBRUARY COLLECTION AT BROOKLYN BOULDERS

Friday, January 21st, 2011

This week, we are very excited to reveal our photo campaign for the 2011 February Collection, photographed at Brooklyn Boulders (BKB), New York City’s largest climbing gym. The campaign features eight BKB climbers scaling the colorful rock walls of the 18,000 square foot gym, sporting Brooklyn Industries’ newest sweaters, jackets, dresses, tees and more. See some of our favorite pictures below, and stay tuned for more commentary to come about the campaign and inspiration behind the new collection.

  

CONQUER WINTER ANGST AT BOLD SPRINTS

Wednesday, January 19th, 2011

Tomorrow night, January 20, 2011, Boston cyclists and fans will convene at the Good Life Bar in Downtown Boston to see the first of monthly Bold Sprints events. The fast-paced indoor bike race series is a chance for cyclists “to spin and sweat off that winter rage,” while listening to the dance beats of Alfredo and DJ Mayhem. Winners of the sprints will receive bike-centric prizes provided by event sponsors Brooklyn Industries Boston, Pabst, dig Boston, arc-en-siel bicycle studio, Superb Bicycle, Geekhouse Bikes, and Seagull. Stop on by!

What: BOLD SPRINTS

Where: Good Life Bar, 28 Kingston St., Downtown Boston, 617.451.2622

When: Thursday, January 20, 2011; 9PM

Photo Courtesy of Superbbicycle.com

 

SNEAK PEEK: THE FEBRUARY CAMPAIGN

Monday, January 17th, 2011

Here is a behind the scenes sneak peek at our February photo campaign, soon to be revealed. We have collaborated with New York City’s largest climbing gym to present you with expert climbers adorned in the latest BKI threads, membership giveaways, and much much more. Check back soon for more details!

THE FJORD GOES SEXY

Thursday, January 13th, 2011

New York Comedian Laura Prangley loves our best-selling Fjord Down Coat so much she made a video about it. Fjords have always been warm, but they’ve never been sexier than in Laura’s video, “Body By Brooklyn Industries.” Click the video below to see how sexy your Fjord can be!

FAST BAGS FOR FAST LIVES

Tuesday, January 4th, 2011

Brooklyn Industries is excited to announce the release of the Fast Bags Collection. The Fast Backpack ($50) and Duffle ($54) come in fun retro colors of amethyst, midnight and berry that somehow remind us of the nylon Members Only jackets of yore. These on-the-go, made-in-the-USA bags (and also a Fast Velcro Wallet ($18)) are made of durable nylon that you can pop in the washing machine after giving it a beating. They are also compressable, so you can hide it in a drawer or under the bed when not in use – a benefit for tiny apartment dwellers. Plus, they have ample YKK zippers and pockets for stuffing of gym socks, MetroCards and the like.