- Graphic T-Shirts
Archive for October, 2010
Weather like we’ve had in New York City this week warrants versatile clothing. It’s been warm and then cold – back and forth, back and forth. But don’t fret, the In a Snap Sweater Dress is here! This extrafine merino wool dress, available in two colors, has detachable sleeves that snap on and off, well…, in a snap!
This year, we bring to you our photographic rendition of the Winter Collection frozen in ice. Brooklyn Industries’ designers were inspired by Icelandic culture and Nordic fashion, reflected in the collection’s cold hues, sturdy wool blends and stylized ultra-warm outerwear.
We have been thinking about the “ice campaign” all year. We wondered how we could create a cold and frozen aesthetic — similar to the climate (in some regions) of Iceland and Norway – but in Brooklyn. Should we take photos of ice and superimpose pictures inside? Should we have the models standing on ice or behind ice? Finally we decided to freeze the photos in ice. We held a photo shoot on a clear blue day on the roof of our DUMBO headquarters. The clouds, Manhattan Bridge and Manhattan skyline looked like a painted picture. The resulting photos, even unfrozen, have an ethereal quality.
But that was the easy part; freezing the photos was the hard part. We felt like physicists, studying the transition from water to ice. We had bowls, vases and plastic containers filled with varying levels of water – with a photo submerged in each – in our kitchen freezer. We found making the ice too thick made the photos too vague, and making the ice too thin made the photos too glassy. And then we got it just right. Once the “ice photos” were ready, we contended with the question of photographing cracked ice versus un-cracked ice, and found that a combination of both was best.
In the end, each photo is different because water never freezes the same way twice. We hope you enjoy the First Frost campaign – and the Winter Collection.
1) Go up to the bubblegum pictures and pick which flavor you would like to chew.
2) Choose your favorite Harley-Davidson from the lopsided pile and estimate how fast you could get home.
3) Talk about the 50 tricks you could do upside down on Colen’s upside down skateboard ramp. Fantasize about what tricks were already done on the skateboard art to make all those black marks.
4) Ignore the wall — it’s really boring and pointless (again, a 10-year old’s perspective).
5) Ignore the bottle picture (see above); the smelly bubblegum ones are way cooler.
Photos courtesy of www.Gagosian.com
Good times were had by all at last Friday’s Boston Tee Party event. BKI fans came out to support the winners of the 2010 Boston T-Shirt Design Contest and to see their final designs printed on t-shirts. On display was grand prize winner Bartow’s “Handlebar Moustache M.” Bartow drew this “hairy-faced” bicycle design while on the bus in Boston. Also honored was Carey G’s “Ye Olde Fixie M” design – a depiction of what kind of bike Sam Adams might be riding if he were around today. The event also featured DJ Frank White spinning.
Here are some photos from the event, as well as more background on the inspiration behind the winning designs. Congratulations Bartow and Carey G!
During our lunch break on the photo shoot for the Freedom and Adventure campaign, we spied a stellar red wall to complement the yellow in the Melody Cord Shirtdress. The red wall was a garage door of the local Brooklyn fire station. We ate, we changed and headed over to the wall to shoot the dress. Of course, there was a fire call, and there was so much commotion in the fire house we had to stand aside and wait. Plus the photographic red backdrop was now re-coiled in the ceiling of the fire house entrance. The firemen returned very quickly, took off their gear and came over to inspect us. Then the entertainment began. Amanda started turning, swinging and pulling up her hair. The firemen were attentive for a couple of minutes, collecting around her, but then boredom set in and they started going back to their firemen business. This picture captures the men before the ennui set in. They were still being goofy, jovial, and yes quite flirtatious.