Our photography and store window campaign “Freedom and Adventure” launched this week, along with our October Collection. So what is Freedom and Adventure? It’s an advertisement you can put on any aspect of your life: your walk to work, your commute, your daydreams. What we hope is that when you read the “Freedom and Adventure” signs in our store windows you travel somewhere else, beyond just a retro 80s ad campaign.
For this photoshoot, we also traveled somewhere else. We were obsessed with the idea of Suburbia in Brooklyn. Maybe it was because of our concert partnership with Arcade Fire or all the back-to-school hype, or the retro vibe that we are feeling right now. America is suburbia, America is escaping suburbia. Brooklyn is not suburbia, but could we find a slice of it here?
Ditmas Park is about as close as you can get- tree lined streets, huge Victorian homes, and backyards with pools. Personally, I have always secretly wanted to live there and have never been able to afford it. But really, do I want suburbia in Brooklyn? Probably not. That’s why after a morning of Ditmas, we headed over to Prospect Park, and then to the Greenwood Cemetery and then to the beach in Red Hook. Why the beach in October? Really, because it was so hot the day of the shoot (85 degrees) that we were dreaming of water, ice cream and swimming. The models weren’t too happy to go up to their legs in the East River but it cooled us down.
Lastly, Freedom and Adventure was also standing underneath the BQE and catching our gent handling orange traffic signs. Not too much to do – suburban boredom meets highway escape meets trying not to get run-over.
To view more photos from this campaign, click here.