Archive for February, 2010

PRODUCT PERSPECTIVE: FINAL FRONTIER JACKET

Friday, February 26th, 2010

We have been working with waxed canvas for many years now. First we applied it to bags and this is our third or fourth coat to feature waxed canvas. We had to get many submits from the fabric mill before we could land the right amount of wax. The first couple of rounds came back really oily. It became a joke around the studio, I believe oil slicks were mentioned. Now we got it right, the perfect blend of canvas and coating. The great thing about wax is that it gives you protection against the elements, and it wears well over time. The garment changes and becomes more textured the more you wear it.

The side slant welt pockets on the front chest give the jacket an edge that we don’t normally see.

OUR NEW SPRING COLLECTION HAS ARRIVED!

Wednesday, February 24th, 2010

We’ve launched our March 2010 Collection, inspired by 80′s Lower East Side fashion. Our new collection features images shot inside New York’s Carlton Arms Hotel. We chose this landmark building for its unique art history during that decade. The 54-room hotel is filled with artwork by traveling artists from all around the world. The bathrooms, hallways and staircases were transformed from what was once a rotten location filled with “madmen, junkies, ex-cons, [etc]” to an explosion of “color and art.”

We highly recommend visiting the location (25th Street and 3rd Avenue) if you’re in New York City or plan to visit soon. Also, be sure to visit their website to learn the full story of the building over the last 100 years.

PHILADELPHIA OPENING RECEPTION

Monday, February 22nd, 2010

On Friday, we celebrated our Philadelphia store opening with a reception, complete with wine, hors d’oeuvres, and tunes by DJ Isaac Jordan. Among our guests were the brains behind Post Green, Avenue of the Arts, MIO, In Liquid, Elitist Magazine and Gallery 1401. Center City District and the Philadelphia Cultural Alliance also joined us in the celebration. We were happy to have met our Philly fans who we can now call friends.

Everyone enjoyed our eco-friendly 100% corn cups and biodegradable bamboo side plates that naturally biodegrade in 4-6 months!

BE A BULL: THE BROOKLYN INDUSTRIES RULE

Wednesday, February 17th, 2010

Recently, an Open Forum show called Small Business Rules approached Lexy and asked what rule Brooklyn Industries lives by. That rule was, “Be a Bull when everyone else is being a bear.” In the last year, we’ve opened three new locations – in Portland, Oregon, New York’s Grand Central Terminal and last but not least Philadelphia. We relaunched our website, and the blog you’re reading, all while designing new, interesting product for you.

We enjoyed sharing our vision with host Lindsay Campbell, and hope you like our rule. You can watch the video here!

JOHN KRASINSKI + WATERTOWER CAPS = COOL COMBO

Wednesday, February 17th, 2010

Our very best zoom device shows us that Mr. Krasinski is a fan of our watertower cap. We may recall him visiting one of our locations not too long ago. It’s a great fitted cap with contrast embroidery at front center.

Photo via

SNEAK PEEK: MARCH 2010

Tuesday, February 16th, 2010

THE FEBRUARY 50

Friday, February 12th, 2010

In February, it’s all about the opening of our 13th Store in the City of Brotherly Love, Philadelphia. Someone told me recently (Simone here) that Philadelphia is shaped like a heart. Well, how fitting to celebrate our newest location in the month dedicated to love. After all, we are located in the center of the heart. With the Valentine’s Day celebrations about to begin and the upcoming President’s Day, what better way to commemorate these holidays with 50 songs about love, hate, and even about Philly. I even threw in a song from The Presidents Of the United States Of America (everyone remembers “Peaches”). So, here’s to the city full of love from the city that never sleeps.

The February 50

BKI PHILLY 13! PASSWORD: FRIDAY

Friday, February 12th, 2010

Happy Friday! For many of us today marks the first day of a three day weekend. It’s also the second to last day of our Philly giveaway. Today’s password is COLLABORATIONS. It’s one of our favorite things, and we’re looking forward to collaborating with amazing Philly artists and organizations. Up for grabs is our new H-Bag in Black and White. It’s made with a durable coated canvas in a fun graphic.

BKI PHILLY 13! PASSWORD: THURSDAY

Thursday, February 11th, 2010

Today’s BKI Philly 13! password is SNUG, in honor of our bestselling, sold out Snug down coat, which is keeping a lot of people on the East Coast very warm during this snowy season. If you didn’t bundle up with the Snug this time around there is always October 2010 when the the Snug will return!

Two women’s bags are up for grabs today. Be the first to say SNUG after 2 PM.

DON’T HOLD YOUR BREATH

Wednesday, February 10th, 2010

Check out the free Athlete download on our blog. The British indie rock band (of Deptford, London) graced us with their presence in November to endure a chilly photo shoot on the roof of our Brooklyn headquarters warehouse. They’re our friends and awesome artists.

The US release of their album Black Swan is available on March 2nd. More free giveaways and downloads are in store….