Archive for November, 2009


Wednesday, November 25th, 2009

The holiday season is here! That means parties, gift-giving, merriment and shopping for all the festive occasions. We’ve made shopping easy this year with our online Holiday Gift Guide. You’ll be able to find gifts for your family and friends (as well as gifts for yourself – why not treat yourself!) in price categories from Under $150 to Under $50.

There are cool pigeon shirts and eco sweaters for your dad and brother, handbags and graphic t-shirts for your mom and sister, and an array of wool and cashmere-blend sweaters for your significant other. Our Holiday ’09 Collection was photographed at Union Hall in Brooklyn’s Park Slope neighborhood. We couldn’t resist shooting at this bar and music venue (formerly a warehouse) because of its authentic, cozy vibe. Inside there’s a fireplace, a library and two bocce courts. On the set we made trees out of stacked books to complement our current store window displays, and had the best time with four high spirited models. Be sure to browse the collection for yourself and of course with gift-giving in mind. This weekend our Black Friday Sale offers, which means you can have the Fjord, the Nunaka or the Stormy Coat at the best price yet. Fill up your shopping carts now and get ready to hit confirm at checkout with a gay ol’ smile! Happy holidays, and happy shopping!


Tuesday, November 24th, 2009

This Friday through Sunday, our Black Friday Sale offers shoppers 20% off all outerwear in stores and online. The outerwear collection includes down and duck feather filled coats, military inspired wool coats, parkas, and short puffers for men and women! The Stormy Coat and the Fjord for women and the Nunaka and Great Northern Parka for men will all be under $160. Not bad for durable, stylish coats that will impress this season and next.

The Black Friday Sale also includes a special price break on the Wheeler Luxe Hoodie for men, marked at $78, down from $108. The ultra soft cashmere blend hoodie is available in four colors and is the perfect gift for men (i.e. fathers, brothers and boyfriends). It combines all the easy, throw-on appeal of a sweatshirt with the sophistication of a sweater. We love Black Friday. We’re sure you do too.


Monday, November 23rd, 2009

The store launch and upcycling party for our Grand Central Terminal location last Thursday was a success. Our guests enjoyed wine, cheese and music from our DJ (and Store Design Assistant!) Devin. We shared the definition of upcycling with our guests (“The re-use of an object in a new or more valuable way without degrading the material it is made from”) and the story of how Brooklyn Industries came to be through the idea of upcycling trashed billboard vinyl to make durable messenger bags. Not only did those in attendance see the store fixtures that had been upcycled for the location (i.e. a cashwrap made out of repurposed wood pallets) but they were able to take home a tip sheet with suggestions for upcycling, provided by BKI employees.

Below are some of the tips we shared!

“My roommate and I found old shutters on the side of the road and we attached cork board to the back. Now the shutters frame what we’ve turned into a bulletin board.” – Jessi, Graphic Design

“I used old cardboard boxes I found at Brooklyn Industries headquarters to make birdcages. The base and roof of the birdcage is made with the cardboard and the bars of the cage were made with Bamboo skewers I found at my mom’s house. Both materials could have been trashed, but I was able to make something cute out of them.” – Simone, Customer Service

“My boyfriend made a guitar stand out of an old vintage suitcase he found on the side of the street. He was featured in Make magazine for it.” – Emily, Production

“Instead of recycling metal containers from canned food items I’ll upcycle them, using them to hold things like writing instruments, plants and loose change. I’ll decorate the cans with old newspaper articles or with the pages of 19th century literature I’ve found for a $1 at Strand Book Store.” – Nicole, Public Relations

There are some woodworking companies in our building here at work. They often fill up dumpsters with nice leftover wood scraps. I’ve pulled out short planks of wood and brought them home to make shelves by adding some L-brackets.” – Michelle, Operations

“Using upcycled small hooks and an old piece of wood, I put them all together, painted them and made a necklace holder for my wall.” – Ellen, Retail Store Operations

“In my backyard, I converted an existing fire pit into a planter and used bricks I found to line all of the flower and garden beds.” – Lauren, E-commerce


Wednesday, November 18th, 2009

Our Grand Central location opened this Monday and we are more than thrilled. Above are a few photographs of the store during it’s first week. We’re inviting everyone who’ll be in the New York area tomorrow night to join us in celebration. We’ll have wine, music and so much more.


Wednesday, November 18th, 2009

Last week, we had quite a wonderful time at the Park Slope store launch party for our Live, Work, Create. Series, which honored author Joanna Smith Rakoff for her creative successes. The Live, Work, Create. Series is Brooklyn Industries’ initiative to acknowledge individuals who practice the brand’s philosophy – Live, Work, Create. These individuals express themselves creatively every day, having found a means to live and work without sacrificing their creative drives.We are very excited to launch this new initiative with Joanna as our first creative honoree. She is an accomplished journalist and author, having written for The New York Times; Time Out New York; the Los Angeles Times; Newsday; Vogue; O, The Oprah Magazine; and various other publications. Joanna’s debut novel, A Fortunate Age, details the coming of age of a group of Oberlin graduates living in Brooklyn in the late 1990s and early 2000s. Her novel, inspired by her own experiences, thoughtfully tells the story of the group’s ambitions, friendships, successes, failures and struggles.

Our CEO Lexy Funk photographed Joanna in her creative workspaces; the photography was revealed at last Thursday’s party. After a warm welcome speech by Lexy to the party’s guests, Joanna performed a reading from her novel. We also revealed our Live, Work, Create. series collaboration t-shirt, “In New York,” which depicts text from A Fortunate Age: “But she was in New York. That was all that mattered.” Proceeds from Brooklyn Industries’ sales of this shirt support 826NYC, an organization that assists school age children with their writing skills. Overall, it was a great event! Here are a couple of pics.


Wednesday, November 18th, 2009

There are many ways to create a sustainable lifestyle and reduce the amount of carbon footprinting on the world. The biggest movement right now has taken a home in décor, crafts, and using your creativity to make a more beautiful world. Here are a few sites that promote upcycling and DIY crafting. Perhaps you can even get a few ideas for your next big craft project or a few gifts for the coming holiday season: : Design*Sponge is a great site to spend half a day roaming through the different categories and designs. The images are great, but the best part is their DIY page. This portion of their blog is dedicated to projects you can do at home using items that are lying around as well as items that are on its way to the landfill. : The designers at Wardrobe Refashion dedicate their lives to re-designing clothing, jewelry, and accessories to make them better, and more durable. It’s a great way to recycle those tired outfits from three years ago. This inspiring site will expand the horizons of what you can do with just one raggedy piece of clothing. : Vinyl Rocks My World on sells records. Upcycled records, that is. From Mandela bowls to desk organizers, the creators of this store take vintage records and mold them to make beautiful accents for your home. : Crafting A Green World is a great collaboration blog that highlights crafting at its greenest. Using repurposed items, upcycling and the power of imagination, anything is possible and everything is beautiful.


Friday, November 13th, 2009

Our Grand Central Terminal location will open this Monday. RSVP for the party on the 19th! You’ll meet our CEO, take home an Aveda gift bag (if you’re one of the first 60 guests), eat delicious cheeses and perhaps even win free merchandise. We know it’s Friday, but is it Thursday yet????


Tuesday, November 10th, 2009

The countdown to our Grand Central store opening has begun! The doors will open this Sunday, November 15th, and our staff is working hard to build fixtures with upcycling in mind. Here are a few photos to share. If you haven’t already RSVP’d to the event email with your count. The first 60 guests will receive a gift bag from our new friends and Grand Central Terminal neighbors Aveda.


Friday, November 6th, 2009

Our Grand Central Opening is next Sunday, November 15th and then comes the big party on Thursday, November 19th! Mark your calendars, this one will be good. From 6:30 PM to 9 PM, Brooklyn Industries in Grand Central Terminal will host its store launch and upcycling party in celebration of our grand opening in Grand Central Terminal. Guests will learn how we used upcycling concepts in the store’s design, take home a tip sheet with upcycling information and have the chance to win eco-friendly clothing and books. They’ll also enjoy free wine and snacks, a live DJ and a shopping discount. Brooklyn Industries in Grand Central Terminal is located near the 42nd Street passage across from the subway entrance. The store’s design supports Brooklyn Industries’ dedication to sustainability. By using “upcycling,” the act of creating useful products from waste materials, the store’s fixtures have been made from repurposed wooden pallets; and antique bookshelves, cabinets and tables are used to display merchandise. During the event, signs will highlight what items in store have been “upcycled” and its eco-effectiveness.

Guests can also enter to win the “Great Northern Eco-Parka” for men ($198, pictured right) and the 100% organic cotton “Owl” t-shirt ($36) for women. The Great Northern Eco Parka has a heavy duty nylon shell, recycled synthetic filling made from shredded plastic bottles, and a faux fur-line hood made from a silk blend fiber. The eco fiber on this outerwear coat is produced by shredding plastic material into ultra thin fibers that then function the same as any polyester filling. As a result, consumer byproduct is reused or upcycled. The Owl t-shirt for women is 100% organic cotton, certified in the USA and features a hand printed image of an owl based from an original pen and ink BKI drawing.

Also being raffled off at the event is a copy of William McDonough’s and Michael Braungart’s book Cradle to Cradle: Remaking the Way We Make Things, which explains how products can be designed from the outset so that, after their useful lives, they will provide “nourishment” for something new. Customers can also enter to win Rubbish!: Reuse Your Refuse by Kate Shoup and Re-Creative: 50 Projects for Turning Found Items Into Contemporary Design by Steve Dodds.

RSVP at!


Friday, November 6th, 2009

The Brooklyn Industries Marketing and Photography Crew has had a busy week! We’ve been working on a robust upcoming campaign with our new favorite band: ATHLETE. We can’t tell you too much yet, but we guarantee it will be amazing. A bunch of us checked out Athlete’s show at the Bowery Ballroom on Tuesday and now we are the British indie rock foursome’s biggest fans!

Here are some pictures from our time with band members Joel, Carey, Tim and Steve.

Athlete with our photographer and model on the roof

Athlete and the Marketing and Styling team!

Take a listen to a few of our favorite songs.