Archive for May, 2009

TOTES WORTHY

Thursday, May 28th, 2009

We’ve introduced new canvas tote bags that are inspired by ten great graphic tees. They’re 100% cotton and are super lightweight. For $24 they’re totes worthy.

NEW DENIM

Wednesday, May 27th, 2009



We’ve introduced our new Denim Collection with its bright colors and tailored fits! Now through Sunday, all men’s and women’s denim is priced in stores and online at $68.

BAGS TO RICHES

Tuesday, May 26th, 2009

All month, Brooklyn Independent TV will air an encore presentation video featuring Brooklyn Industries. The video, titled Bags to Riches, introduces viewers to one of our store managers, our designers and CEO Lexy Funk. This behind-the-scenes footage shows audiences what makes our company tick. The video is below and can also be found here.


WELCOME TO SUMMER COLLECTION

Thursday, May 21st, 2009


Today we launched our Welcome to Summer ’09 collection against the backdrop of a brighter, playful Brooklyn. Photographed in Brooklyn’s Clinton Hill and Williamsburg neighborhoods, the collection features tailored dresses, non-traditional denim colors, smart graphic tees, hoodies and totes.

Photographer and Brooklyn Industries’ CEO Lexy Funk captured the essence of summer in the city showcasing our new collection of clothing in happier destinations, such as ice cream parlors, parks and waterfronts, still while portraying Brooklyn’s grittiness. Select photographs include zoo animal inflatables that are reflective of the current Brooklyn Industries’ store window displays, which represent the optimism of a new season.

BROOKLYN INDEPENDENT TV: SECTOR B

Tuesday, May 19th, 2009

Tonight a video profile of Brooklyn Industries will be featured on Brooklyn Independent Television (BIT). The program, which was officially launched in 2006, was created due to high demand for Brooklyn-focused television. On tonight’s episode, Lexy Funk takes BIT on a tour of headquarters and our Seventh Avenue location. In addition to getting in-depth coverage of what drives our brand, you’ll meet our CEO, design and sales teams.

The episode airs at 9:30 pm on the following channels: Time Warner 56, Cablevision 69m RCN 84 and Verizon 44

HIT THE STREETS

Friday, May 15th, 2009

The 5th Avenue Street Fair in Park Slope is this Sunday, May 17th. The fair starts on Sterling and runs to 12th street. Brooklyn Industries’ booth location will be on 5th Avenue at Union Street. We’re bringing deep discounts with prices as low as $5. Visit us between 12 and 6 pm.

Photo taken from Flickr

LOST IN BROOKLYN

Wednesday, May 13th, 2009

If you like Lost and live in Brooklyn be at the Bell House tonight at 7 pm. Before the much anticipated Season Five Finale, the world’s famous (and only) recap band Previously on Lost will recap the entire season through song and dance. If you missed an episode (or the entire season) it’s not too late to catch up!

The band was formed last year by Brooklynites Jeff Curtin and Adam Schatz who now have their own cult following. Doors open at $7, tickets cost $5 and there’s $1 rum punch and $3 Dharma Beer. Sounds like a party.


PRODUCT PERSPECTIVE: Opposites Attract

Tuesday, May 12th, 2009

Our Love Vectors Hoodie is a BKI staff favorite. The design features a rat and pigeon hugging. These two unavoidable creatures are New York City’s unofficial mascots. They’re everywhere and we wish they were this cute.

Apparently, there may be as many as 100 million rats in New York City, which means we’re extremely outnumbered and most likely sickened at the sight of them on train tracks, and occasionally on subway platforms. At least pigeons are generally disease free, even though many just view them as “rats with wings.”

Here’s to…the two many love to hate.

SHOPPING SCARLET

Friday, May 8th, 2009


I can’t stop looking at this photo from our Summer 2009 collection. It was taken in the warehouse where our headquarters is located. The dress and pants are a striking scarlet that have inspired me to shop all things red this weekend.

Usually, when people think of scarlet red they think of fury, flames and passion. Red is power. It’s an interesting color that represents happiness and prosperity in China and at the same time is the color of mourning in South Africa. All things considered, it’s brilliant.

Posted by Nicole

FUNK ON WNYC RADIO

Thursday, May 7th, 2009

Today, WNYC Radio reported on Brooklyn Industries’ Smith Street location in a full-length story about our brand’s adaptation to the recession. Reporter Lisa Chow gave listeners insight on how the first quarter of 2009 affected business as well as our strategy for the remainder of the year.

Our CEO Lexy Funk sat down with Lisa Chow twice for WNYC’s Main Streets NYC Series. Funk discusses manufacturing opportunities, budgeting and why she loves Brooklyn Industries Smith Street location.

Below is an excerpt from the two-part report. Click here and here for audio of the entire story.

REPORTER: The store stands at the busy corner of Atlantic Avenue and Smith Street in Brooklyn. It’s the gateway to the Smith Street shopping district, with the Brooklyn Industries’ black, red and gold logo hanging from the second story, above the sidewalk. On a recent Friday afternoon, the store got pretty busy, which makes you wonder: is the economy bouncing back? Lexy Funk is the clothing chain’s CEO. She says just in the last few weeks, she’s started to see an uptick in sales.

FUNK: It’s a little bit like surfing. If we can just catch this wave, and keep the customers coming and keep telling them why they need to be shopping at our store, then I think we can come out of this difficult recessionary time.

REPORTER: Funk and her husband founded the company 11 years ago, making messenger bags out of a small factory in Williamsburg. In the last three years, Brooklyn Industries grew aggressively, with sales doubling to $14 million. It opened its first stores outside New York, in Portland, Oregon and Chicago, and had plans to open some 40 more by 2011. But ever since Lehman Brothers failed in September, and the sales slump became apparent, the retailer’s game plan has changed. Funk says the priority has shifted from growing to scaling back.

FUNK: We looked back at our budget, and we cut absolutely everything we could. We talked to some of our factories and we cut some styles. No hiring outside photographer. No coffee in the lunch room.

REPORTER: The clothing chain also negotiated down rent on two of its Manhattan stores and laid off workers.

FUNK: We came to the conclusion that we had to cut, we cut three positions. And one of the biggest things we did was rather than cut five people, my husband and I haven’t taken a salary since Christmas.

REPORTER: The 38-year old CEO walks through company headquarters, housed in old industrial building near the Brooklyn Navy Yard.

FUNK: This is the production area, so people who work here talk to the factories, mills, zipper suppliers.

REPORTER: The design of all the dresses, T-shirts, jackets, sweaters, pants and bags happens here. The cutting and stitching happens in factories in China, Mexico and Peru. And it turns out, even in times of crisis, there’s opportunity for this retailer. Funk sits in a conference room with her production manager Lisa Lazarus. They’re planning a trip to Peru, to visit some factories that are accepting business from Brooklyn Industries for the first time. That’s because these factories are losing work from much larger retailers, like the Gap, Limited and Abercrombie and Fitch, which are also scaling back.


WNYC 93.9 FM and AM 820 are New York’s flagship public radio stations.