We found Aaron Weiss’ great photographic work the way most people find photos these days – by scrolling up with your finger on our Instagram. Aaron met up with us in Dumbo, Brooklyn, and we tagged along to snap some Instagram photos, and ask him a few questions:
You talk about Instagram and mobile technology playing a big part in reigniting your passion for photography. Tell us more about how it effects why and how you shoot?
For me, Instagram is a three way street of inspiration, self-expression, and community. The app has a lot of different niches, but mine is the photography niche for sure. There’s a constant flow of creativity from the people I follow, from all over the world. I love seeing the everyday life of people in Hong Kong, San Francisco, France, the list goes on and on. It’s not just a window to the world, but also a different perspective to my own city. Seeing New York through all these different eyes everyday, the same streets and buildings in an unending variety… my drive to create something new everyday and share my experience has been given an outlet with this simple app, and it’s given me a new reason to climb fences, chase good light and meet new people. A weekend doesn’t pass without an InstaMeet happening in the city (InstaMeets are Meetup groups for Instagrammers). We explore new spaces, exchange ideas and techniques, and it’s a great way to meet the photographers that inspire you.
The processing on your photos are quite nice. Can you share with our readers tips and tricks, and what photo processing apps you use?
Sure… first I would recommend shooting in HDR mode with the native camera app in your phone. In HDR mode the camera takes three photographs, all varying in the amount of light recorded, and meshes them together to form a more accurately exposed image. From there my favorite filter app is VSCO, which has a ton of great options (allowing you to forget all about those silly Instagram filters) and the app is really simple to use. For more fine-tuning I use Snapseed. Brightness, contrast, saturation, and more can be processed here. For a more advanced editing app I use Filterstorm, the Photoshop of apps (curves, levels, exposure…) it’s a little complicated at first so watch the in-app tutorials and you’ll be good. Image Blender works great for blending two images together, my brother @ari.weiss uses it to add dramatic skies to images that need it. And finally TouchRetouch is a great app for covering up unwanted things in your image, like distracting pedestrians or trash on the street.
You also shoot for Good Eggs in Brooklyn, a company that delivers farm to market food to your door. What is shooting and styling food like?
Shooting food is a healthy challenge for me, and always a lot of fun. I get to be in the studio and listen to podcasts and music and explore different ways of styling the food. Most of the work is styling really; once I get a good scene going the shot happens pretty fast and I can move on. Turning a pastry or napkin in a different direction can really change the flow of an image, so attention to detail is key. We use all natural light, and sometimes I get to eat the food after it’s been shot and I can honestly say that I am always blown away. Good Eggs is a lot like Brooklyn Industries, supporting local business and artists, supporting community.
From Saturday, May 4th – Monday May 26th, Aaron will be taking over our Instagram to share his work. Follow along here.