Archive for the ‘Around Town’ Category

How’s the Wevther?

Wednesday, December 19th, 2012

 

Archimedes, had his famous eureka moment while taking a hot bath. For Jacob Heftmann, it was a hot shower. While trying to figure out what he was going to wear after showering, Heftmann came up with the idea for Wevther.com, a stylish and smartly minimal site that offers up fashion inspiration depending on the weather outside. Heftmann created the algorithm and design himself, and despite the site only launching recently, it has already garnered praise and coverage from Swiss Miss to Refinery 29, and has even attracted a few resumes from those eager to work on the new project.

Heftmann’s studio/apartment in the heart of Bushwick is not unlike his website – it is tasteful, spacious, well-curated, but also approachable. It’s orderliness however belies the insane amount of work coming out of the space. Juggling the newfound attention to Wevther.com with Heftmann’s demanding client work can be especially challenging at times when there’s an overwhelming urge to work all the time when your studio is ten feet from the shower. To keep a balance between work and play, Heftmann often throws dinner parties at his ten seat table, and makes a concentrated effort to meet clients and collaborators at coffeeshops, or in our case, for a short walk around the neighborhood to shoot photographs and answer a couple of questions right outside the Morgan train stop.

What led you on the path to becoming a Graphic Designer?

I actually studied philosophy and art history at the University of California – Santa Barbara. I spent half of the year traveling and competing as a sponsored snowboarder, and in the summer and fall I would take 20 units worth of classes so I could graduate on time. I had no idea what I wanted to do when I was in school. After I graduated I realized it was going to be hard to get by on degrees in philosophy and art history. I came from a very art and design conscious family so design just sort of happened on its own. I’ve always been interested in technology and when I started to see the potential of design in that context, I knew what I wanted to do. That was around 2007. I was frustrated by my choice of degrees at first but in retrospect I’ve come to appreciate their value; philosophy taught me how to think and art history taught me how to see, which are good tools for a designer.

What are your inspirations for your creative activities?

I’m dubious about the idea of trying to force inspiration. The best ideas come from a combination of seemingly unrelated concepts, and that has to happen organically. To borrow from Chuck Close, you have to kind of just show up and get to work.

The closest you can get is to put yourself in the right situations. I almost always have a camera with me. It reminds me to keep my eyes open, rather than just floating along. I try to travel three to four months out of the year, which is a big part of why I work for myself. It sounds pretentious, but I can’t stand glamorous travel. Traveling is the best way to learn if you allow yourself to be in uncomfortable situations.

One thing I try not to do is look at what’s happening in graphic design, especially digital. It makes for derivative work. I follow it, of course, but I’m more interested in other disciplines, like architecture, photography and science.

Can’t decide what to wear today? Visit Wevther.com, or view more of Jacob Heftmann’s work at his website.

Life of the Afterparty

Thursday, December 6th, 2012

We met Lauren Silberman recently during a night out dancing at Kinfolk Studios, and were thrilled to discover her great series titled Afterparty, a candid and colorful collection of the chaos, disappointment, and beauty that is the after party. We caught up with Silberman afterwards to ask her about her work.

What was your inspiration behind the Afterparty series? So it’s hard to say where the inspiration came from – I guess there are a few things. When I began the series, I was going through a very hard time and dealing with the loss of someone close to me. I was trying to negotiate finding happiness in the sadness that had consumed me. There is something obviously sad about these images. When printed large, they confront the view with a party that is over… the viewer missed the party.  The room is empty, with only traces and evidence of something that happened there. But the images are lush and full and colorful – all qualities that I am drawn to and find beautiful, and make me happy.

The series is shot in various unique Brooklyn spaces. How does your connection to the scene influence your work?
The series is informed by my connection to my own nightlife scene in Brooklyn that’s very (I hesitate to use these words because they are so overused) underground and DIY. I’ve been participating in events for years in some way or another, and I have a real connection to these events that are true labors of love by their participants. I am really drawn to the attention, care and sometimes obsession that people put into creating their own culture – and that’s exactly what these events are about. People spend so much time decorating the space, booking acts and DJs, and organizing the door and the bar – a lot goes into these to create a very special experience for people who attend the parties. Without events like this, New York would be really boring.

What’s up next for you (what’s after the Afterparty)?

As far as for what’s next, the Afterparty series is kind of a long running project that I’ve contributed to slowly over the past 5 years.  During that, I have spent a lot of time in New Orleans shooting friends and acquaintances who are loose members of the post-Katrina burgeoning art scene. It’s such an amazing city, where unlikely people flourish in an unlikely place. People really make things happen for themselves there in their own way, that is really different from the way people do it in New York, and I find it really inspiring. They’re not trying to be a part of something else or bigger, but just doing what they do, and doing it for themselves, and it’s a huge breath of fresh air. I’m also really interested in exploring the city of Los Angeles, and have been researching the history of its nightlife spots. The architecture in the the city is fascinating, and there are some really beautiful venues with a history that I would like to photograph… but that’s very much in the beginning stages.

View more of Lauren Silberman’s work on her website.

You’re Invited to the Blogger Holiday Office Party

Monday, November 26th, 2012

Brooklyn Industries is throwing a holiday office party for some of our favorite bloggers and their staff… and you’re invited too! Come meet the tastemakers, photographers, and designers behind the blogs, and booze it up with them – Office Style!

RSVP to events@brooklynindustries.com

A Message To Our Customers

Tuesday, October 30th, 2012

Brooklyn Brewery x Brooklyn Industries: 2 Brooklyn Institutions Come Together for a Night of Dancing

Tuesday, October 16th, 2012

Mark your calendars – on Tuesday, October 23rd, Brooklyn Brewery and Brooklyn Industries are teaming up to throw a good ol’ fashion Williamsburg DANCE Party at the Brewery’s beautiful brick warehouse. We’ve always been partial to their beer (our recycling bin can personally attest to that), so we were especially excited when they gave us a call and asked us to design a new shirt for them – we one upped them and made two!

The first design, Neighborhood Pint is inspired by the many flavors of the different Brooklyn neighborhoods, that when put together create this great borough of ours. The design also includes the now iconic Milton Glaser Brooklyn Brewery logo.

For the second shirt Beer Tower, our Graphic Designer channeled her father’s old beer stein collection. They say our parents shape who we are, and for Meagan, it’s definitely true, as she brought back six of them from her trip to Belgium last month. “When I first saw a watertower, I thought, ‘how good would it be if it were filled with beer?’ ” Perhaps one day, our two companies can make Meagan’s dream come true.

On Tap – Brooklyn Brewery x Brooklyn Industries

Tuesday, October 23rd from 7:30pm to 10:30pm

Brooklyn Brewery

79 N.11th St., Williamsburg, Brooklyn

RSVP at: pr@brooklynindustries.com

Live, Work, Create. A New Tumblr

Thursday, September 27th, 2012

One of our favorite new projects we’ve been working on here in our studio and around Brooklyn is our new Tumblr: Live, Work, Create. Unlike most other Tumblrs that pull from other websites (something we don’t mind at all), LWC is comprised of content 100% produced by our design team. So pardon us if we’re a bit excited.

Go See Cooper Hewitt’s “Graphic Design: Now In Production” on Governors Island

Tuesday, September 4th, 2012

One of the best graphic design exhibits in awhile is now showing just a $4 East River Ferrry ride away on Governor’s Island. While most of the work has developed iconic status on the web, the all-encompassing curation gives you a chance to see the work in its original form or in proper scale. Bring a bike or rent one there afterwards to unplug from civilization just five minutes from Lower Manhattan.

 

Christopher Doyle’s amusing Identity Guidelines for himself.

Albert Exergian Swiss-ifies American television shows in his Iconic TV poster series

Ink, a collection of wallcoverings designed by Abbott Miller at Pentagram

SALT, a cultural institution in Istanbul incorporates the missing type parts of the typeface KRALIÇE.

Fashion’s Night Out at Brooklyn Industries SoHo

Thursday, August 30th, 2012

Join us on Thursday night at our SoHo store for an *inclusive* evening of shopping with storewide discounts and complimentary drinks. No RSVPs required.

Inspiring Summer 2013

Tuesday, July 24th, 2012

Last week, we loaded up our bikes on the A train and headed out to Ft. Tilden/Jacob Riis/Breezy Point on Rockaway to get inspiration for our clothing and bags line for summer of 2013. The day was unusually cold and wet for a summer’s day, but the cool aqua blues, grays, and brown were quite remarkable in their own right. The weather plus a completely uninhabited July beach gave us plenty of space and freedom to examine shells, driftwood, makeshift encampments, and even machine gun bunkers. And Rockaway Taco – definitely had to stop for fish tacos.

Scenes from 1 Boerum Place, Brooklyn, NY

Thursday, July 19th, 2012