Do what you love. Know your own bone; gnaw at it, bury it, unearth it, and gnaw it still. – Henry David Thoreau
While we love designing garments and bags and making them available for people to purchase, sometimes it’s fun to do things just for the sake of doing it. A few months ago, a bunch of us were sitting around the studio when Aaron, our Women’s Designer told us about this great company called Greenaid in California that his friends run that makes Seedbombs, and how we should write about them on our blog. Our CEO, Lexy suggested that instead of just promoting them, we should use them to make something. It was then that the idea for the Seed Dress was sown.
Three dresses were then designed and handmade by Aaron and our design team to be put on display in our Union Square, Smith Street, and Park Slope store to celebrate Earth Day, after which a ceremonial burial will take place at a nearby park. All the components of the dresses are earth friendly, from the locally sourced organic cotton voile, to the seeds embedded in fabric cut into flower shapes. The beads themselves act as the enclosures eliminating any zippers or plastic buttons. Aaron’s inspirations for the design drew from spring, femininity, and environmentalism, and the look is slightly vintage, girlish, and light, with a modern fit and styling – a design that would look great both on a woman and underground.
For Seedsbombs you can purchase, check out our Seedbomb bracelets and vending machines available in stores at Union Square, Smith Street, and Park Slope.