Archive for the ‘Spring’ Category

Floating Shells

Friday, May 2nd, 2014


For the spring window installations, our window designer Koh strung upcycled, painted mannequin parts alongside painted clam shells we collected from the beach. We’ve received a lot of comments on how enchanting the shells are, resembling a kaleidoscope of colorful butterflies.





Brooklyn Bloomin’

Thursday, March 20th, 2014

Clockwise from top right: Tulip Printed Dress, Floral Daredevil Pant, Alma Sheer Utility Top

Winter, we’re seriously over you. And this time, it’s for real. Despite how hard you’re trying to hang on, we know spring is bloomin’.

One of our favorite parts of Spring’s arrival – the scent of flowers from trees and flower shops fill the streets. This year, fashion is getting in on the action, with floral prints being a mega presence on the runways during the SS14 collections, such as Christopher Kane, Nina Ricci, and Thakoon. We here at Brooklyn Industries found ourselves under the same spell – in particular by our borough in bloom with the yearly, epic-ness of the Cherry Blossoms at the Brooklyn Botanical gardens, riding bikes and brunch outside in the warm sun- what?!? Spring’s reawakening also inspires us to look back to our younger years in the ’90s. Remember all those floral rayon dresses we used to wear? Maybe you don’t, but we do and we miss them so we had to bring them back!

So get ready for warm days ahead- and celebrate the first day of Spring (TODAY!) in Brooklyn style! -Janeane, Women’s Designer

The 2014 Spring Collection: Dressing-Up Creative Workspaces

Tuesday, March 4th, 2014


We here at Brooklyn Industries’ Dumbo-based headquarters and design studio feel fortunate to be surrounded by so many creative people each and every day – from the moment we step off our bikes or come above ground from the F train, to grabbing a cup of coffee at Brooklyn Roasting Company to riding the slow elevator up to our floor. So we thought what better place to shoot the Spring Collection than in the middle of where all of these creative-minded people do some of their best work? Our Spring 2014 shoot, “Dressing Up Creative Workspaces” is a tribute to the creative energy and forward thinking that runs rampant in imaginative office spaces such as those you’ll find in Dumbo, Brooklyn. The campaign was photographed inside three offices in our building – (1) at our headquarters and design studio, (2) at the branding and design firm Red Antler, and (3) at the digital agency Space 150‘s NYC office. We hope that our newest collection will inspire you just as much as working in Dumbo continues to fuel our imagination.


We finally had a chance to see what a photocopy of a donut looks like.


In our Brooklyn design studio, you’ll see T-shirt ideas… LOTS of T-shirt ideas.

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Julia modeling with Nuria, our bag designer (left) at her workspace.

Julia modeling with Nuria, our bag designer (left) at her workspace.

Meetings, conference calls, donuts, inflatable orcas…

Meetings, conference calls, donuts, inflatable orcas…

Inside Brooklyn Industries’ photo studio.

Inside Brooklyn Industries’ photo studio.

View the entire lookbook here.

The Eventide Dress – Color Inspiration Meets ’50s Drive in Architecture

Monday, January 14th, 2013


While the colors of the new Eventide Dress align with our color shift from winter to spring – more pastels and soft colors to ease into the new season, the shape of the dress was inspired by something completely different – Googie architecture. Named after the famous West Hollywood coffee shop, the late ’40s-’60s movement characterized by upswept roofs and geometric shapes became popular with drive thrus, gas stations, and motels. Their audacious designs were meant to capture the attention of speeding motorists, so be forewarned when wearing this dress down the street.



We designed this dress because we just loved driving past the few remaining structures when we were kids in our parents cars. If you want to check out icons of this movement locally, take a peek at Eero Saarnen’s TWA terminal (now Jet Blue) the next time you’re at JFK Airport, or the observation towers from the 1964 World’s Fair in Queens.


The Do It Yourself Campaign Photo Shoot

Friday, January 11th, 2013


When we first started shooting photo campaigns in 1999, we didn’t really have any money to travel to places like Paris, or Milan… or even upstate New York for that matter, so Lexy Funk, our CEO and photographer, just grabbed our camera and walked out the door in Brooklyn – in a grittier Williamsburg at the time and took snapshots in front of old warehouses and weathered textures that had a pretty good chance of giving you tetanus. Thirteen years later, we still prefer shooting this way.


For our Spring shoot, we packed up the van and rode one neighborhood over to Clinton Hill to shoot at the Brooklyn Industries’ warehouse; the former location of our HQ now in Dumbo, Brooklyn. Back in the day, we used the warehouse space all the time to shoot our garments in the same space that they were designed in – not just because we were financially strapped, but because there was a certain realness to the setting. We didn’t live in Paris – we lived in Brooklyn. These days, especially around Dumbo, everybody wants to shoot in Brooklyn, and we often find ourselves having to elbow out all the haute couture brands with their huge lighting setups for camera space. Soon, those companies will tire of this Brooklyn ‘trend’ and will move on – better watch out Jersey! But us… we’re here to stay.

It’s always been a challenge to shoot the Spring line at the beginning of winter – it’s freakin’ cold out, and it brings us back to the days of working in the under-heated warehouse (that’s now populated by cozy artist studios). While the weather was predictably nipply and drizzling this time around, the light was amazing and extremely cooperative. At most, we usually only bring along one strobe light and one extension cord, While most would view that as insufficient, we embrace it as an opportunity to shoot different angles and moods. The resulting photos we got were meditative and introspective – and it probably helped that our guy model worked at a bar until 4 a.m. the night before. Ultimately, budget constraints force us to stay creative, to constantly Re-create, which was how we approached the spring line. After waking up every New Year’s Day, we always get pretty excited about the fresh possibilities for the upcoming year, and a chance to create something new.


View the lookbook here. Shot in Clinton Hill, Brooklyn. Photography by Lexy Funk.


Thursday, February 26th, 2009

1.) Sidewalk cafes and outdoor dining
2.) Beer gardens
3.) The sound of birds chirping
4.) Buds on trees
5.) People always seem nicer
6.) Strangers always seem cuter
7.) Flowers in bloom
8.) Ice Cream cones
9.) Sandals
10.) Iced coffee
11.) Outdoor markets (like Union Square’s Farmer’s Market)
12.) Leaving work in daylight
13.) Reading books in the park
14.) Running in Prospect Park
15.) Renting boats in Central Park
16.) Eating lunch on a park bench
17.) Picnics in parks
18) All the great things you can do in parks!
19.) Outdoor concerts
20.) Cold lemonade
21.) Carnivals
22.) Craft Fairs
23.) April Fool’s Day
24.) Kites
25.) Seasonal fresh fruits
26.) Hiking
27.) Camping
28.) Sunshine
29.) Spring break (if you’re in school)
30.) Spring vacations
31.) Weekend trips
32.) Going for a walk
33.) The Sakura festival at Brooklyn Botanic Garden
34.) Bike riding
35.) Frisbee
36.) Visits to Shake Shack
37.) Ferry rides
38.) Renewed spirits
39.) Green grass
40.) We’re over the cold!