Archive for the ‘Digital Love’ Category

Live, Work Create, Instagram

Wednesday, May 21st, 2014

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We found Aaron Weiss’ great photographic work the way most people find photos these days – by scrolling up with your finger on our Instagram. Aaron met up with us in Dumbo, Brooklyn, and we tagged along to snap some Instagram photos, and ask him a few questions:

You talk about Instagram and mobile technology playing a big part in reigniting your passion for photography. Tell us more about how it effects why and how you shoot?

For me, Instagram is a three way street of inspiration, self-expression, and community. The app has a lot of different niches, but mine is the photography niche for sure. There’s a constant flow of creativity from the people I follow, from all over the world. I love seeing the everyday life of people in Hong Kong, San Francisco, France, the list goes on and on. It’s not just a window to the world, but also a different perspective to my own city. Seeing New York through all these different eyes everyday, the same streets and buildings in an unending variety… my drive to create something new everyday and share my experience has been given an outlet with this simple app, and it’s given me a new reason to climb fences, chase good light and meet new people. A weekend doesn’t pass without an InstaMeet happening in the city (InstaMeets are Meetup groups for Instagrammers). We explore new spaces, exchange ideas and techniques, and it’s a great way to meet the photographers that inspire you.

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The processing on your photos are quite nice. Can you share with our readers tips and tricks, and what photo processing apps you use?

Sure… first I would recommend shooting in HDR mode with the native camera app in your phone. In HDR mode the camera takes three photographs, all varying in the amount of light recorded, and meshes them together to form a more accurately exposed image. From there my favorite filter app is VSCO, which has a ton of great options (allowing you to forget all about those silly Instagram filters) and the app is really simple to use. For more fine-tuning I use Snapseed. Brightness, contrast, saturation, and more can be processed here. For a more advanced editing app I use Filterstorm, the Photoshop of apps (curves, levels, exposure…) it’s a little complicated at first so watch the in-app tutorials and you’ll be good. Image Blender works great for blending two images together, my brother @ari.weiss uses it to add dramatic skies to images that need it. And finally TouchRetouch is a great app for covering up unwanted things in your image, like distracting pedestrians or trash on the street.

You also shoot for Good Eggs in Brooklyn, a company that delivers farm to market food to your door. What is shooting and styling food like?

Shooting food is a healthy challenge for me, and always a lot of fun. I get to be in the studio and listen to podcasts and music and explore different ways of styling the food. Most of the work is styling really; once I get a good scene going the shot happens pretty fast and I can move on. Turning a pastry or napkin in a different direction can really change the flow of an image, so attention to detail is key. We use all natural light, and sometimes I get to eat the food after it’s been shot and I can honestly say that I am always blown away. Good Eggs is a lot like Brooklyn Industries, supporting local business and artists, supporting community.

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From Saturday, May 4th – Monday May 26th, Aaron will be taking over our Instagram to share his work. Follow along here.

Visit Aaron’s website here, and follow his Instagram here.

Brooklyn Industries Valentine’s Day Cards

Wednesday, January 29th, 2014

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Download the free printable set here.

Brooklyn Industries Valentine’s Day Cards

Wednesday, January 29th, 2014

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Download the free printable set here.

Brooklyn Industries Valentine’s Day Cards

Wednesday, January 29th, 2014

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Download the free printable set here.

Chromapost Messenger Bag – An Art Installation Becomes a Bag

Wednesday, September 18th, 2013

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Make messenger bags using an art installation – that’s what the non-profit arts organization Artbridge implored us to do. So naturally, we said yes. Having made messenger bags out of billboards before – it was the first product Brooklyn Industries produced, we were really excited to use material from a colorful art installation by artist Aleksandar Maćašev that we had walked by many times down the street from our HQ in Dumbo. We carefully cut up Maćašev’s visual color diary into 40 limited edition messenger bags, with each bag coming with a digital print of the unique colors of that bag signed by the artist. During the Dumbo Arts Festival, the bags will be on display and for sale in our Dumbo store and online, and an opening reception will be held on Saturday, September 28th from 2pm-5pm at Brooklyn Industries Dumbo.

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Chromapost installation in Dumbo, Brooklyn. Photo by Collin Erickson

We asked Aleksandar a few questions about Chromapost and how the art installation evolved into a bag:

How did the idea of blogging your daily mood in colors start? 

I am very keen for diary-like art forms. Chromapost started as a basic blog where each entry was just a single color picked from your standard RGB color picker, and it represented my daily emotional experience in a compressed form. I was tired of all the influence on our color perception (color theory, harmonies, fashion trends, commerce, branding, culture, arts, visual communication…) and I wanted to establish a very personal and direct link between my own emotions and color.

I was also interested in the atomization and compression of information, to go beyond Twitter’s 140 characters micro-blogging. One way to achieve that was to abandon language and use purely visual information. So I like to call Chromapost a nano-blogging project.
After awhile, this colored emotional footprint got a proper web form and I started making art outgrowths out of the ever growing color archive.

How did Chromapost then become a giant, colorful installation in Dumbo, Brooklyn?

Chromapost outgrowths range from self-published posters, retrospective calendars to paintings and a social network where visitors can post their own colors and generate art based on them. The biggest physical outgrowth happened two years ago at Water Street in Dumbo. The Dumbo Arts Festival asked ArtBridge for an artist who could produce a 350 foot long art piece for the Empire Stores scaffolding. I had already submitted some outdoor art proposals to ArtBridge and they stumbled upon one of the Chromapost outgrowths in my book. It was a year long sequence of Chromapost colors and that type of format seemed to fit the bill perfectly. For the Dumbo installation, we used a two year sequence (730 colors, from April, 1 2009 to March 31, 2011). The final result had this pretty cinematic quality (a changing of colors without repeating as you walk by it) and it left a mark on the entire neighborhood during its year long life. There was a constant stream of Instagram photos and blog posts from visitors and passers-by.

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What do you think about your visual diary being re-purposed into messenger bags?

I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.

RSVP to the opening reception here at Brooklyn Industries Dumbo. Saturday, September 28th, 2pm-5pm.

Live, Work, Create. A New Tumblr

Thursday, September 27th, 2012

One of our favorite new projects we’ve been working on here in our studio and around Brooklyn is our new Tumblr: Live, Work, Create. Unlike most other Tumblrs that pull from other websites (something we don’t mind at all), LWC is comprised of content 100% produced by our design team. So pardon us if we’re a bit excited.

PHILLY: SNOWED IN

Wednesday, February 10th, 2010

DIGITAL LOVE: Coney and Clouds

Wednesday, September 9th, 2009


Coney Island on a cloudy day, circa 2002.

DIGITAL LOVE: Birthe Piontek

Thursday, September 3rd, 2009


Sometimes spilled milk is not so bad.

Image Via

DIGITAL LOVE: Origami Post-Its

Wednesday, August 26th, 2009


Here’s what some companies are gifting to employees for “a job well done.” Check it out! Origami in the office.