Archive for the ‘Collections’ Category

Carry On…

Tuesday, December 4th, 2012

Like superheroes, all companies have their origin story. For Brooklyn Industries, it began with two young artists – Vahap Avsar and Lexy Funk in a Chelsea apartment in 1996. Staring out the window, Avsar often found his gaze landing on an old Marlboro billboard that had been weathered from months and months in the New York weather.

Sifer-Chyper, 1991, Vahap Avsar

Drawing inspiration from his large body of work that mostly concentrated on the semiotics of visual language, 3rd world bricolage, and upcycling art from common objects, Avsar began sewing the bags in their apartment, and when demand outgrew their tiny quarters, the partners moved to a warehouse in the then gritty Williamsburg where they worked and lived without heat or air conditioning. When the amount of knocks on their warehouse door became untenable, Funk and Avsar opened a retail space that was to become the genesis for Brooklyn Industries.

Last year, the company began re-establishing production in Brooklyn with one craftsman and one sewing machine making one bag at a time. One year later, we’ve set up a small production facility at our current headquarters in Brooklyn called Factory, and are celebrating it with the re-release of the Crypto Billboard Bag. Prior to the re-release of the original line, we’ve released a number of new designs made in house this past year, including the Sunnyside Bag, the Java Tote, and the Corlear Bag. As an added bonus, each bag comes with a limited edition, numbered screen printed poster commemorating the re-release.

Each custom-made, waterproof messenger bag is completely unique with its own different cuts and decontextualized designs. With digital advertisements dominating the visual landscape, Avsar sought to bring back a sense of nostalgia towards tactile messaging. The Crypto bag line is the latest in Brooklyn Industries’ new releases that is helping the company establish a greater local manufacturing presence.

New Artist Series Tees

Friday, August 3rd, 2012

New Guest Artist Series tees designed by Camden Dunning, Lily Gloria, and Jay Roeder, modeled by our wonderful store associates Stephen, Gabi, and Brandon at our 1 Boerum Place location.

Behind the Shoot: Nature vs. Culture – BKI’s Fall Collection

Thursday, July 26th, 2012

When we first starting talking about inspiration for this Fall’s campaign last year, a series of highly unusual events had occurred in New York City around the time – a mild earthquake that prompted an evacuation of our headquarters in DUMBO, a hurricane that shut down the entire subway system for the first time ever, and a twister that wound its way through the narrow streets of Brooklyn, tearing down our Park Slope store awning. At that point, it wouldn’t have been surprising if Cloverfield had washed ashore.

What those events did remind us of was how tenuous the order and balance between the culture we create and nature really is. We construct seemingly impregnable fortresses made of steel and concrete, yet add a little rain water and we become savages with shopping carts battling it out for the last gallon of water. During the day, we put on our dry cleaned button ups, yet at night, we dance primally to beats, push ourselves into subway crowds, dress ourselves in ostentatious peacock outfits, and fall prey to our sexual urges. We migrate from neighborhood to neighborhood, leaving stretches of avenues for nature to reclaim with weeds and rust, only to later be scouted, chopped down, and reclaimed by the cultural agents of gentrification.

 

Living in New York City, it’s sometimes easy to forget about nature, outside of the occasional sidewalk tree, subway rat, and herd of pomeranians on leashes. To remind us of our susceptibility to our savage tendencies and the forces of nature, the design team packed our cars and headed up north to the Catskills to camp and shoot our fall line. While urbanites packing for the country can be a little awkward – DSLR’s, chocolate, iPods, we instantly found our footing with bare feet, running and rolling down grassy hills, carving up kindling for the fire, and racing through dark woods at night.  Our models – Kevin who we found in the middle of a crowded dance floor at a Rockaway Beach dance party, and Haley who we plucked from Bushwick, were equally intrepid, joining us in a tipsy stag leap dance, and even voluntarily wading through a pond inhabited by hordes of giant, croaking bullfrogs.

For the earlier fall release, color blocking and nautical stripes run through many of the designs, along with inspiration from op art. Later in the fall, the more autumnal colors begin to show up, along with houndstooth patterns and lace.

 

For more campaign photos, visit Live, Work, Create.

Fall Campaign Sneak Peek

Wednesday, July 11th, 2012

Photos 1 & 2 by Kevin Rogers. Photos 3-5 by Courtney Chavanell

New BKI Sunglasses on La Jetée

Wednesday, June 13th, 2012

 

What’s our favorite accessory for the summer? Shades. While summertime in Brooklyn is legendary, the bright sun can be brutal – especially after the endless rooftop BBQs, Rockaway trips, and late night dance parties. When we’re feeling lethargic with our attire, sunglasses are always the easiest fixer upper for outfits. And with the protective case, they’re the perfect portable disguise – for whatever neighborhood you wake up in!

For our recent shoot in Greenpoint, we headed to the ferry landing with our cameras and shot a short movie inspired by the classic surrealist/post apocalyptic 60′s French film, La Jetée. On the vast expanse of the ferry landing, our models got to show off their thespian side, embracing and running down the pier in wedges and sunglasses, and dodging commuters with our photographer/CEO, Lexy Funk chasing after them with both hands on the camera – the perfect combination of hilarious, and dangerous.

 

 

Introducing Jungle Fever, The 2012 Summer Collection

Wednesday, April 25th, 2012

As a fashion brand, specifically a Brooklyn based brand, we are inspired by the world around us. Brooklyn continues to be our muse but this summer’s 2012 collection is more specifically guided by the movie Jungle Fever. For the Brooklyn Industries design team, the movie provided a starting point for the collection, a source of contextual visual cues for the designers to work with but that is not where it ended. Upon further examination, our initial artistic inspiration developed into a broad idea of the concrete jungle and what it means to be a part of a multicultural landscape. Our senses were awakened by the captivating aesthetics of the film and were further challenged when we began to talk about the race issues surrounding the movies characters. Despite Brooklyn’s reputation of being an oasis for diversity and acceptance, we began to question just how accepting Brooklyn was.

Like many New York residents, Brooklyn Industries Creative Director Vahap Avsar immigrated to the United States and was quickly taken aback by the racism and prejudice that was saturating the “melting pot.” While he experienced many refreshing moments of racial accord, he also saw neighborhoods still fundamentally segregated, deep-rooted anger and aggression among many of Brooklyn’s inhabitants, and racial inequality and prejudice that were still occurring in a place that prided itself on fostering diversity and acceptance. The topic of racism in the United States remained a thorn in his side throughout the years and for Brooklyn Industries Summer 2012 season, he was both inspired and driven to utilize the brand’s collection as a platform to spark a dialogue about the state of race relations in the United States and more specifically, Brooklyn.

Brooklyn Industries does not claim to be an authority on race relations or social issues in general.  Our objective is not to tell the community how and what to think regarding race but as a brand that is deeply invested in the local community, we felt it imperative to continue the conversation on what many deem as a historical issue, one that no longer exists because of the progress that has been made since the days of slavery, internment camps and civil rights. While we do not discount the many accomplishments of those who have worked tirelessly to create equal opportunity, we do want to remind our community that diligence is needed and a desire to strive for progress is essential in creating a productive and truly blossoming community.

Though it was Spike Lee’s movie Jungle Fever that provoked our initial response, it is the ending in the movie School Daze and the opening credits of Do the Right Thing that serves as the strongest and most cohesive statement as to what Brooklyn Industries aims to accomplish. “Wake Up!” This is our rallying cry, our own call to action that implores our community to open its eyes to the issues within the borough. Wake up and breathe in the beauty that is Brooklyn, but don’t let that be the end. Pay attention, be a diligent participant in your community and educate yourself about the social injustices that are still occurring in 2012.

The Brooklyn Industries summer 2012 collection is more than just powerful prints and the perfect pant for the season, it is about sparking an internal revolution. A revolution in oneself that forces us to examine the state of the community that inspires us and delve deeper than what is visible at the surface. Despite the strides we’ve made within the community, it is our goal to continuously examine, discover and seek out positive change in the jungle we call Brooklyn.

View the Summer 2012 Collection and enjoy 15% off for a limited time with the code SUMMER15

To read CEO, Lexy Funk’s response to the campaign, click here.

What’s Inspiring the BKI Design Team for the Fall 2012 Collection

Wednesday, October 5th, 2011

For our design process, we start by all collecting images from a variety of sources that appeal to us for any number of reasons, such as the mood, the color palette, or the composition. We then meet and look at our collective image library, enabling us to identify common themes or trends that have emerged.

Trend forecasting can be a difficult, but with most things, when you gather a number of minds together, it becomes much clearer. Here is a collage of some images from our current Fall ’12 mood board. It has a mod/city vibe that reflects the energy of Brooklyn and New York. We tried to keep the colors bright and upbeat across women’s, men’s, and accessories. It’s going to be a great season!

AUTUMN JACKETS

Monday, August 1st, 2011

Today, we bring to you a first look at Brooklyn Industries’ Autumn Jacket Collection, with the women’s Draper Trench and the men’s Modus Jacket.

SEPTEMBER COLLECTION: SNEAK PEEK!

Friday, July 29th, 2011

At the moment, we are most certainly still “CHASING AUTUMN.” But here’s a sneak peek at Brooklyn Industries‘ September Collection campaign, to be revealed in late August. All we can say for now that a horse named “Teddy” is involved.

(Photo taken by BKI stylist Eugene DelMundo.)

‘CHASING AUTUMN’

Wednesday, July 20th, 2011

It will thrill you. It will surprise you. Secrets will be exposed.

This week, we bring to you Brooklyn Industries‘ new campaign “CHASING AUTUMN” and the Fall Preview Collection, abundant with creative work-wear designs and transitional pieces inspired by styles seen in the 1954 Alfred Hitchcock suspense film “Rear Window.” The collection, photographed by Brooklyn Industries’ CEO Lexy Funk in DUMBO, Brooklyn, includes utilitarian pieces, mod and plaid prints, as well as 50s-inspired silhouettes.

The “CHASING AUTUMN” campaign launches with a video short inspired by 1950s American suspense film movie trailers – the movie can be watched here or view below. See it!

Photo Credit: desktopnexus.com