Archive for the ‘Environment’ Category

Tee Tuesday: + Pool x Brooklyn Industries

Tuesday, June 17th, 2014

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Have you ever dreamed of swimming in the East River? The design firm Playlab and Family NY have, which is why they are currently working on building + POOL, a giant plus sign-shaped pool that filters the water from the river into clean water for everyone to swim in, uniting the boroughs. The project started four years ago when Dong Ping Wong of the architecture company Family approached Jeffrey Franklin and Archie Lee Coates IV and their design studio, Playlab with the idea of actually getting into the water, rather than looking at it as a boundary between Brooklyn and Manhattan or Manhattan and New Jersey. The aim is to change people’s relationship with the water by actually getting them into the water.

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Coates, who came from a graphic design background, and Franklin, an architect, chose the plus shape because of its iconic and inclusive nature. Practically, the pool will be comprised of four separate pools stuck together that can be sectioned off for either lounging, kids, a lap pool, sports, etc.… or they can be combined to form an Olympic-length pool.

In order to raise money for construction of the pool, Playlab and Family NY approached Kickstarter back in 2011. At that point, Kickstarter had not taken on a civic project, and so a $25,000 campaign was launched to fund the first round of filtration testing. In just six days, they had raised $41,000, and the first filtration test was a success. Two years later in 2013, a second Kickstarter was needed to build a floating lab, but that time around, the campaign was built around giving people a part of the pool they could own – tiles on the walls and floors of the pool that anyone could purchase engraved with a donor’s name on it, along with a gift tile, because as Franklin declared, “+ POOL is just as much the people’s project as it is ours. It’s their city, so it should be their pool.” In just 30 days, Playlab and Family NY had surpassed their Kickstarter goal, and managed to raise $271,000. Today, the fundraising continues in order to complete the filtration tests and to secure a site for the pool.

During the Kickstarter campaign, the project began attracting significant international interests. Franklin added, “We want this to be an open, transparent project. We want people to build off of this idea. This problem is worldwide. In the U.S., 22 of the 25 biggest cities with waterfronts can’t use them. 90% of the world’s most populated waterfront cities can’t use them. We’ve gotten calls from Brazil and Japan. They’re working on this in London. When we had the Kickstarter, we got a lot of support and calls from people worldwide telling us this was a big inspiration to them.”

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Jeffrey Franklin of Playlab atop their Floating Lab at Pier 40 in Manhattan in the BKI x Plus POOL graphic tee.

With the Floating Lab up and running, Brooklyn Industries is proud to support this innovative project. We’ve collaborated with + POOL to release the initiative’s official t-shirt, with 10% of proceeds from sales of the tee supporting the project. Additionally, we’ll be hosting a meet and greet at Brooklyn Industries Smith Street on Saturday, June 28th from 11 a.m. – 4 p.m., where you can meet the architects and learn more about the project, as well as purchase a tile and have your name etched in a piece of Brooklyn forever.

Today only, take 20% off this tee with code: TEETUESDAY

Cleaner Air

Tuesday, June 10th, 2014

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This Tee Tuesday, we’re doing a throwback to a design we brought back by popular demand – the Greenpoint Cleaner Air graphic tee. We originally designed this tee in 1999 to support the Greenpoint Waterfront Association for Parks and Planning (GWAPP) Coalition and the fight against Con Edison to build a 500 megawatt powerplant in the heart of Greenpoint/Williamsburg. This fight was won, as well as a later one when TransGas Energy proposed an 1100 megawatt power plant in the same area. GWAPP and the Greenpoint/Williamsburg community continue to demand access to their Brooklyn waterfront and to end and resolve the toxic nightmares that have occurred in this area. To learn more, visit GWAPP.org.

Take 25% off this tee with our VIP discount code: BKSUMMER25 through Thursday.

This Built America- Episode 5: Brooklyn Industries

Friday, April 25th, 2014

This Built America and AOL highlights Brooklyn Industries as the featured New York company in their 50 state series on companies that are helping to build the manufacturing industry in the United States.

View the entire episode on Brooklyn Industries here.

Tee Tuesday – Earth Day Edition

Tuesday, April 22nd, 2014

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Brooklyn Industries has always remained committed to sustainability. This year, our focus is on enhancing the sustainability of our graphic t-shirts. We have long-offered eco-blend t-shirts made with one or all of the following components: certified organic cotton, recycled polyester (made from recycled water bottles) and/or natural rayon sourced from bamboo and birch wood. But by later this year, a third of our tees will be 100% sustainable. What’s more, we’ve been making many new friends in the tri-state area who are helping us further reduce the carbon footprint of our tees: by Summer 2014 more than 50% of our t-shirts will be made within 150 miles of Brooklyn.

Today only, take 20% OFF all eco-friendly tees and accessories. Online only with code: ECOTUESDAY Shop now>

Artist ‘From Roses’ Creates Skeletons From Her Namesake

Monday, April 14th, 2014

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With flowers blooming in full force, we’re excited to release a graphic tee based on some flower artwork we’ve been into lately by New York based illustrator, graphic designer, and artist Jenna DeRosa, aka ‘From Roses’. A frequent collaborator with BKI, Jenna has worked with a number of music and fashion labels, and most recently has created artwork for Macklemore & Ryan Lewis.

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“I work under the name ‘From Roses’ which is a loose translation of my last name. I started working on this flower art project in my free time recently – pressing, drying, then dying the flowers which help with color preservation over time. It’s actually pretty time consuming and requires a lot of patience, but for me, it’s a great reminder of nature, mortality, and the cycle of life.” For more of Jenna’s work visit her site or her shop.

Shop Pressed Flower Skull graphic tee.

Tee Tuesday – East River Little Mermaid

Tuesday, March 11th, 2014

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What the Little Mermaid may have looked like had she been born in the East River.

Today only, take 20% off this tee w/code TEETUESDAY

Treasure in Trash

Thursday, February 27th, 2014

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After renovating several Brooklyn Industries stores last year, we were left with two truckloads of materials that under other circumstances would have been trash. But instead we re-routed it all to our design studio. Working with Koh, our window designer, we upcycled every piece of discarded material – including old paint and paintbrushes — and designed several vivid installations for our store windows.

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Suspended clusters of purple and yellow balls look like floating organisms (or grapes!). Flying paintbrushes are diving for their paint cans, and purple and yellow baton-like rods defy gravity. Make sure to see these installations for yourself, on display at any BKI store location until late March.

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Greenpoint Gas Mask

Thursday, January 23rd, 2014

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#tbt t-shirt. North Brooklyn has faced some of the worst pollution in the country. We designed this shirt 14 years ago to help the Greenpoint/Williamsburg Waterfront Task Force successfully fight a proposed 1,100 megawatt plant on N.12th St. in Williamsburg. The fight is not over. For more information visit http://gwapp.org/

Brooklyn Polar Vortex Part 2

Wednesday, January 22nd, 2014
Dog walker

Dog walker

Valley Forge, Williamsburg, Brooklyn

Valley Forge, Williamsburg, Brooklyn

Under the BQE in Dumbo. Typography by Stefan Sagmeister.

Under the BQE in Dumbo. Typography by Stefan Sagmeister.

For more pics, follow BKI on Instagram at @brooklynindustries

 

Celebrate Earth Day With Brooklyn Industries’ Seed Bead Clips

Monday, April 22nd, 2013

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Last year Brooklyn Industries worked with our friends at Greenaid, a California-based environmental group, to make their hand-rolled seed bombs into bracelets. Brooklyn Industrialists everywhere wore these with pride and flora-bombarded new life into uncharted landscapes.

For Earth Day 2013, the seed bombs are returning, with an entirely new method of dispersal. This year, Brooklyn Industries will be crafting and selling carabiner key chains loaded with these hand-rolled seed packages.

New York City isn’t exactly the most wide-open space on Mother Earth, but its residents walk by barren, gray patches of earth every day; whether it’s that empty lot at the end of the block or the little tree planter in their sidewalk. Easy to clip to a backpack or belt loop, anyone can deploy these gumball-sized bombs when the inspiration for environmental revolution hits! It’s fun to toss a few around your neighborhood and watch spaces become greener through the summer.

The Seed Bomb Clips are available at all New York City stores. Pick one up to leave a green mark in New York City, or wherever you may roam.