Archive for the ‘Product Perspective’ Category

Tee Tuesday- Brooklyn In Pictures, by Lucille Fornasieri Gold

Tuesday, June 3rd, 2014

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Brooklyn native Lucille Fornasieri Gold started taking photographs with a 35 mm camera in 1969, capturing the striking juxtapositions of urban life in a city defined by ethnic, cultural and economic diversity. Her large and impressive body of work laid mostly hidden for decades, until they were recently archived by the Brooklyn Historical Society. Lucille’s photos will be featured in an exhibition at the Brooklyn Historical Society June 26, 2014 – February 4, 2015. Over the next year, Brooklyn Industries will be releasing five limited edition T-shirts, each featuring a different photographic print from Gold’s collection.

We recently visited Lucille before her big exhibition opening in her apartment in Kensington, Brooklyn which she shares with her longtime husband, Jack. On a dining room table the now 84 year old Lucille laid out stacks and stacks of prints, along with an impressive spread of biscotti, cakes, and coffee. Growing up, she had been surrounded by, and surrounded herself with the arts – her father was a professional sculpture and Lucille used to hang out around the Art Students League. “I picked up photography because, well, I just liked it,” she recalled. “In the 80s, these well known photographers like Ken Heyman used to take pupils on and I’d attend their classes. I also collected books by some of my favorites like Henri Cartier-Bresson, Walker Evans… I just liked it. I shot all the time. I made a darkroom in my kitchen and processed my own pictures.” As we rifled through her old photographs of an endlessly diverse cast of characters from Brooklyn in the 70s and 80s, from Civil Rights protesters to dolled up old ladies to strip club dancers, there’s a real sense that what peered through the camera eye was objective – without bias and pure. “I never thought about commercial applications. I can’t even believe you’re putting them on shirts now. Do you think they’ll sell?”

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“That one,” she pointed to a picture noticing that I was staring at it intently. “That was on Flatbush. Girls used to push their carriages around with just dolls in them. I used to walk the streets of Flatbush, Brooklyn, and go to different areas of the city. I like what the camera does. It has an unbiased eye. But you do need the instinct to sense the natural rhythm, and you empathize with it. I can’t say that I can judge because you don’t know what’s coming in a sense, nor can I judge other people who are using the idiom in a different way – I expect something new – and that’s where the creative individual appears and synthesizes the new idiom.”

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A photo of Lucille Gold in her younger years.

As the years passed, Lucille walked the streets less and less, and the photos started turning into stacks. Binders and binders of slides began to pile up in her house, until her family members brought them to the Brooklyn Historical Society and the Brooklyn Museum. From that point on with the help of her encouraging husband who would often get up at four in the morning and scan until twelve at night, it was a race to get as much of her work out there as possible. Jack is literally unable to stop singing the praises of Lucille. “She won’t tell you how great this work is,” Jack informs us. “Stop it!” Lucille interjects. “I don’t want to talk about it. Do you want a martini?” she asks. “I’m frugal. I like martinis.”

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Lucille Gold today

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Today only, take 20% off Muscle Beach and Cat Lady with code: TEETUESDAY. 10% of proceeds from the tees will be donated to the Brooklyn Historical Society.

This Built America- Episode 5: Brooklyn Industries

Friday, April 25th, 2014

This Built America and AOL highlights Brooklyn Industries as the featured New York company in their 50 state series on companies that are helping to build the manufacturing industry in the United States.

View the entire episode on Brooklyn Industries here.

Tee Tuesday – Earth Day Edition

Tuesday, April 22nd, 2014

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Brooklyn Industries has always remained committed to sustainability. This year, our focus is on enhancing the sustainability of our graphic t-shirts. We have long-offered eco-blend t-shirts made with one or all of the following components: certified organic cotton, recycled polyester (made from recycled water bottles) and/or natural rayon sourced from bamboo and birch wood. But by later this year, a third of our tees will be 100% sustainable. What’s more, we’ve been making many new friends in the tri-state area who are helping us further reduce the carbon footprint of our tees: by Summer 2014 more than 50% of our t-shirts will be made within 150 miles of Brooklyn.

Today only, take 20% OFF all eco-friendly tees and accessories. Online only with code: ECOTUESDAY Shop now>

Brooklyn Bloomin’

Thursday, March 20th, 2014
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Clockwise from top right: Tulip Printed Dress, Floral Daredevil Pant, Alma Sheer Utility Top

Winter, we’re seriously over you. And this time, it’s for real. Despite how hard you’re trying to hang on, we know spring is bloomin’.

One of our favorite parts of Spring’s arrival – the scent of flowers from trees and flower shops fill the streets. This year, fashion is getting in on the action, with floral prints being a mega presence on the runways during the SS14 collections, such as Christopher Kane, Nina Ricci, and Thakoon. We here at Brooklyn Industries found ourselves under the same spell – in particular by our borough in bloom with the yearly, epic-ness of the Cherry Blossoms at the Brooklyn Botanical gardens, riding bikes and brunch outside in the warm sun- what?!? Spring’s reawakening also inspires us to look back to our younger years in the ’90s. Remember all those floral rayon dresses we used to wear? Maybe you don’t, but we do and we miss them so we had to bring them back!

So get ready for warm days ahead- and celebrate the first day of Spring (TODAY!) in Brooklyn style! -Janeane, Women’s Designer

‘Juicy’… In Type

Tuesday, March 11th, 2014

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Artist and typographer Jay Roeder who made the above shirt for us awhile back finished his58 week project of setting Biggie’s ‘Juicy’ to beautiful typography. And if you don’t know, now you know.

Check out his latest design for Brooklyn Industries: BK Hot Dog.

 

The 2014 Spring Collection: Dressing-Up Creative Workspaces

Tuesday, March 4th, 2014

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We here at Brooklyn Industries’ Dumbo-based headquarters and design studio feel fortunate to be surrounded by so many creative people each and every day – from the moment we step off our bikes or come above ground from the F train, to grabbing a cup of coffee at Brooklyn Roasting Company to riding the slow elevator up to our floor. So we thought what better place to shoot the Spring Collection than in the middle of where all of these creative-minded people do some of their best work? Our Spring 2014 shoot, “Dressing Up Creative Workspaces” is a tribute to the creative energy and forward thinking that runs rampant in imaginative office spaces such as those you’ll find in Dumbo, Brooklyn. The campaign was photographed inside three offices in our building – (1) at our headquarters and design studio, (2) at the branding and design firm Red Antler, and (3) at the digital agency Space 150‘s NYC office. We hope that our newest collection will inspire you just as much as working in Dumbo continues to fuel our imagination.

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We finally had a chance to see what a photocopy of a donut looks like.

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In our Brooklyn design studio, you’ll see T-shirt ideas… LOTS of T-shirt ideas.

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Julia modeling with Nuria, our bag designer (left) at her workspace.

Julia modeling with Nuria, our bag designer (left) at her workspace.

Meetings, conference calls, donuts, inflatable orcas…

Meetings, conference calls, donuts, inflatable orcas…

Inside Brooklyn Industries’ photo studio.

Inside Brooklyn Industries’ photo studio.

View the entire lookbook here.

The Chromapost – 2nd Edition Just Released

Tuesday, December 10th, 2013

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When we released the first edition of the Chromapost bag collaboration between Brooklyn Industries and Artbridge, it quickly sold out, prompting a second (and final) release of these bags. Available online or in select stores, give the Chromapost bags as a gift… or keep it for yourself ; )

The Chromapost bags are messenger bags made out of billboard material from an art installation in Dumbo, Brooklyn by artist Aleksandar Maćašev and the non-profit arts organization Artbridge. We carefully cut up Maćašev’s visual color diary into 80 limited edition messenger bags, with each bag coming with a digital print of the unique colors of the bag signed by the artist.

Chromapost Messenger Bag – An Art Installation Becomes a Bag

Wednesday, September 18th, 2013

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Make messenger bags using an art installation – that’s what the non-profit arts organization Artbridge implored us to do. So naturally, we said yes. Having made messenger bags out of billboards before – it was the first product Brooklyn Industries produced, we were really excited to use material from a colorful art installation by artist Aleksandar Maćašev that we had walked by many times down the street from our HQ in Dumbo. We carefully cut up Maćašev’s visual color diary into 40 limited edition messenger bags, with each bag coming with a digital print of the unique colors of that bag signed by the artist. During the Dumbo Arts Festival, the bags will be on display and for sale in our Dumbo store and online, and an opening reception will be held on Saturday, September 28th from 2pm-5pm at Brooklyn Industries Dumbo.

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Chromapost installation in Dumbo, Brooklyn. Photo by Collin Erickson

We asked Aleksandar a few questions about Chromapost and how the art installation evolved into a bag:

How did the idea of blogging your daily mood in colors start? 

I am very keen for diary-like art forms. Chromapost started as a basic blog where each entry was just a single color picked from your standard RGB color picker, and it represented my daily emotional experience in a compressed form. I was tired of all the influence on our color perception (color theory, harmonies, fashion trends, commerce, branding, culture, arts, visual communication…) and I wanted to establish a very personal and direct link between my own emotions and color.

I was also interested in the atomization and compression of information, to go beyond Twitter’s 140 characters micro-blogging. One way to achieve that was to abandon language and use purely visual information. So I like to call Chromapost a nano-blogging project.
After awhile, this colored emotional footprint got a proper web form and I started making art outgrowths out of the ever growing color archive.

How did Chromapost then become a giant, colorful installation in Dumbo, Brooklyn?

Chromapost outgrowths range from self-published posters, retrospective calendars to paintings and a social network where visitors can post their own colors and generate art based on them. The biggest physical outgrowth happened two years ago at Water Street in Dumbo. The Dumbo Arts Festival asked ArtBridge for an artist who could produce a 350 foot long art piece for the Empire Stores scaffolding. I had already submitted some outdoor art proposals to ArtBridge and they stumbled upon one of the Chromapost outgrowths in my book. It was a year long sequence of Chromapost colors and that type of format seemed to fit the bill perfectly. For the Dumbo installation, we used a two year sequence (730 colors, from April, 1 2009 to March 31, 2011). The final result had this pretty cinematic quality (a changing of colors without repeating as you walk by it) and it left a mark on the entire neighborhood during its year long life. There was a constant stream of Instagram photos and blog posts from visitors and passers-by.

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What do you think about your visual diary being re-purposed into messenger bags?

I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.

RSVP to the opening reception here at Brooklyn Industries Dumbo. Saturday, September 28th, 2pm-5pm.

Would We? WeWood

Thursday, January 24th, 2013

Our new favorite accessories in stores and online are these timepieces from WeWood. They’re made from 100% natural wood, are completely free of toxic chemicals, and adds a nice, woodsy touch to living in the city. As an added bonus, WeWood plants a tree for each watch sold. 

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The Eventide Dress – Color Inspiration Meets ’50s Drive in Architecture

Monday, January 14th, 2013

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While the colors of the new Eventide Dress align with our color shift from winter to spring – more pastels and soft colors to ease into the new season, the shape of the dress was inspired by something completely different – Googie architecture. Named after the famous West Hollywood coffee shop, the late ’40s-’60s movement characterized by upswept roofs and geometric shapes became popular with drive thrus, gas stations, and motels. Their audacious designs were meant to capture the attention of speeding motorists, so be forewarned when wearing this dress down the street.

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We designed this dress because we just loved driving past the few remaining structures when we were kids in our parents cars. If you want to check out icons of this movement locally, take a peek at Eero Saarnen’s TWA terminal (now Jet Blue) the next time you’re at JFK Airport, or the observation towers from the 1964 World’s Fair in Queens.

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