Archive for the ‘Campaigns’ Category

Brooklyn Bloomin’

Thursday, March 20th, 2014
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Clockwise from top right: Tulip Printed Dress, Floral Daredevil Pant, Alma Sheer Utility Top

Winter, we’re seriously over you. And this time, it’s for real. Despite how hard you’re trying to hang on, we know spring is bloomin’.

One of our favorite parts of Spring’s arrival – the scent of flowers from trees and flower shops fill the streets. This year, fashion is getting in on the action, with floral prints being a mega presence on the runways during the SS14 collections, such as Christopher Kane, Nina Ricci, and Thakoon. We here at Brooklyn Industries found ourselves under the same spell – in particular by our borough in bloom with the yearly, epic-ness of the Cherry Blossoms at the Brooklyn Botanical gardens, riding bikes and brunch outside in the warm sun- what?!? Spring’s reawakening also inspires us to look back to our younger years in the ’90s. Remember all those floral rayon dresses we used to wear? Maybe you don’t, but we do and we miss them so we had to bring them back!

So get ready for warm days ahead- and celebrate the first day of Spring (TODAY!) in Brooklyn style! -Janeane, Women’s Designer

The 2014 Spring Collection: Dressing-Up Creative Workspaces

Tuesday, March 4th, 2014

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We here at Brooklyn Industries’ Dumbo-based headquarters and design studio feel fortunate to be surrounded by so many creative people each and every day – from the moment we step off our bikes or come above ground from the F train, to grabbing a cup of coffee at Brooklyn Roasting Company to riding the slow elevator up to our floor. So we thought what better place to shoot the Spring Collection than in the middle of where all of these creative-minded people do some of their best work? Our Spring 2014 shoot, “Dressing Up Creative Workspaces” is a tribute to the creative energy and forward thinking that runs rampant in imaginative office spaces such as those you’ll find in Dumbo, Brooklyn. The campaign was photographed inside three offices in our building – (1) at our headquarters and design studio, (2) at the branding and design firm Red Antler, and (3) at the digital agency Space 150‘s NYC office. We hope that our newest collection will inspire you just as much as working in Dumbo continues to fuel our imagination.

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We finally had a chance to see what a photocopy of a donut looks like.

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In our Brooklyn design studio, you’ll see T-shirt ideas… LOTS of T-shirt ideas.

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Julia modeling with Nuria, our bag designer (left) at her workspace.

Julia modeling with Nuria, our bag designer (left) at her workspace.

Meetings, conference calls, donuts, inflatable orcas…

Meetings, conference calls, donuts, inflatable orcas…

Inside Brooklyn Industries’ photo studio.

Inside Brooklyn Industries’ photo studio.

View the entire lookbook here.

Playtime at ThePlayland Motel – The 2014 Spring Preview Collection

Thursday, January 9th, 2014
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-“All work and no play makes Jack a dull boy.”

This year, we’ve all made a collective resolution to play more, so what better place to have our first shoot of the year than the Playland Motel in Rockaway. The newly restored and artist-designed motel was definitely one of our top playgrounds last year, so not only did we want to shoot there, but the creativity oozing from the walls inspired our own graphic designers and artists to play with the images we photographed. It’s no coincidence that this ended up being one of the most fun campaigns we’ve worked on.

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Check out the entire lookbook here.

‘Shoot: Brooklyn Summer’ – The 2013 Summer Campaign

Thursday, June 20th, 2013

Photographer Lauren Silberman first caught our eye last summer with her After Partyseries, a five year project depicting thrashed scenes of toppled over beer cans and saturated streamers in DIY party spots. We loved the spotlight on the overlooked, discarded, and often under appreciated beauty of these sometimes secret Brooklyn spots. So as summer rolled back around this year, we picked up the phone and called her up.

For the shoot, we also wanted to spotlight the unseen, so we turned the camera on the photographer, and shot nearly 5000 stills of Lauren that we culled down to about 700 shots for the video above. Starting from her Greenpoint apartment, then on to Bushwick, we captured Lauren in our similarly DIY Brooklyn Industries shoots – on the street or in bodegas and bars, with minimal equipment. When it started to rain, Lauren got into the spirit of our shoot and simply popped open an umbrella, capturing our equally adventurous street casted models. 

After the shoot, Lauren reflected, “It was awesome to work with such a cool team that was so flexible – especially in light of the uncooperative weather. It was great that we were able to improvise on locations. I guess that’s one of the many great things about Brooklyn – there are so many possibilities and so many options here, and when one thing doesn’t go as expected, therein lies a possibility for something different, and even better. 

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Rockaway Revisited – The Summer 2013 Collection

Wednesday, April 17th, 2013

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In the Summer of 2012, the Brooklyn Industries design team took a trip out to Rockaway Beach to gather design inspiration for the Summer 2013 collection. The sandy stretch of beach just east of Brooklyn has always been a favorite of ours, from summer beach trips and dance parties on the boardwalk to visits with close friends and relatives living on the island to photo shoots in Breezy Point. But between the inspiration visit and this year’s shoot, the Rockaways received an unwelcome visitor – insane mother nature.

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While the majority of Brooklyn outside of Redhook and Coney Island was spared from the destruction from Hurricane Sandy, Rockaway Beach in Queens wasn’t as lucky. A large number of homes were destroyed or consumed by fires, businesses were shuttered, and people were without electricity and transportation for an extended period of time. The same week as the hurricane, Brooklyn Industries organized a donation drive at its stores to directly benefit victims from the hurricane on Rockaway. The day after the drive, many Brooklyn gas stations had run out of gas, and our own delivery truck had been rendered immobile, but thanks to the community stepping up and offering their own gas-filled cars as transport for the donations, the communities in the Rockaways were able to receive the donations collected the day after. In the wake of such a traumatic experience, it was comforting for our company to see the kind of community we operated in – one that came together and rose up to the challenges from adversity.

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The beach revisited in 2013 bared little resemblance to the design inspiration trip of 2012. The long stretches of wooden boardwalk the team had strolled down for miles were not just damaged – they were completely missing, leaving bare concrete supports and lending an unusual sculptural element to the beach. Sand sidling up against torn concrete looked more like Fallujah than the Rockaways immortalized by the Ramones. Yet through some of the destruction, electrical trucks were repairing damaged lines, crews could be seen clearing out debris, and for many storefronts, it was business as usual. One thing we’ve learned about New Yorkers over the years – we’re a resilient bunch of builders and creators.

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View the lookbook here.

Wide Awake in Sunset Park

Wednesday, February 27th, 2013

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For the latest spring photo campaign, our team captured a landscape as unfamiliar as a foreign country to most living in NYC – space within the city. The harbor in Sunset Park, Brooklyn – a vast expanse of relatively unoccupied warehouses brought together the themes of the new line – awakening, rebirth, and the opportunity presented by new horizons. Earlier in the decade, Sunset Park’s location along the New York harbor presented a similar opportunity at the time – waterfront acreage to fulfill America’s needs for wartime production and industrial manufacturing. After World War II, demand for heavy industry waned, and coupled with suburban flight, the neighborhood saw a huge decline in activity and value. Adding insult to injury, perennial New York punching bag Robert Moses’ newly constructed artery, The Gowanus, made a deep incision into the neighborhood, creating a dividing line between its residents and the waterfront, creating a no man’s land by the harbor.

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With the rise in Brooklyn’s popularity, and the difficulty of finding square footage to work in, Brooklyn Industries wanted to highlight this Brooklyn gem that has been neglected for so long, yet still maintains a great amount of potential. With a camera, creativity, and fresh outlook for the new season, much like the Williamsburg neighborhood the company helped grow 15 years ago, hopefully a new sense of place will develop in the once bustling community along the water.

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View the lookbook here

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The Do It Yourself Campaign Photo Shoot

Friday, January 11th, 2013

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When we first started shooting photo campaigns in 1999, we didn’t really have any money to travel to places like Paris, or Milan… or even upstate New York for that matter, so Lexy Funk, our CEO and photographer, just grabbed our camera and walked out the door in Brooklyn – in a grittier Williamsburg at the time and took snapshots in front of old warehouses and weathered textures that had a pretty good chance of giving you tetanus. Thirteen years later, we still prefer shooting this way.

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For our Spring shoot, we packed up the van and rode one neighborhood over to Clinton Hill to shoot at the Brooklyn Industries’ warehouse; the former location of our HQ now in Dumbo, Brooklyn. Back in the day, we used the warehouse space all the time to shoot our garments in the same space that they were designed in – not just because we were financially strapped, but because there was a certain realness to the setting. We didn’t live in Paris – we lived in Brooklyn. These days, especially around Dumbo, everybody wants to shoot in Brooklyn, and we often find ourselves having to elbow out all the haute couture brands with their huge lighting setups for camera space. Soon, those companies will tire of this Brooklyn ‘trend’ and will move on – better watch out Jersey! But us… we’re here to stay.

It’s always been a challenge to shoot the Spring line at the beginning of winter – it’s freakin’ cold out, and it brings us back to the days of working in the under-heated warehouse (that’s now populated by cozy artist studios). While the weather was predictably nipply and drizzling this time around, the light was amazing and extremely cooperative. At most, we usually only bring along one strobe light and one extension cord, While most would view that as insufficient, we embrace it as an opportunity to shoot different angles and moods. The resulting photos we got were meditative and introspective – and it probably helped that our guy model worked at a bar until 4 a.m. the night before. Ultimately, budget constraints force us to stay creative, to constantly Re-create, which was how we approached the spring line. After waking up every New Year’s Day, we always get pretty excited about the fresh possibilities for the upcoming year, and a chance to create something new.

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View the lookbook here. Shot in Clinton Hill, Brooklyn. Photography by Lexy Funk.

The Winter 2012 Collection

Friday, November 16th, 2012

Live, Work, Create. A New Tumblr

Thursday, September 27th, 2012

One of our favorite new projects we’ve been working on here in our studio and around Brooklyn is our new Tumblr: Live, Work, Create. Unlike most other Tumblrs that pull from other websites (something we don’t mind at all), LWC is comprised of content 100% produced by our design team. So pardon us if we’re a bit excited.

Behind the Shoot: Nature vs. Culture – BKI’s Fall Collection

Thursday, July 26th, 2012

When we first starting talking about inspiration for this Fall’s campaign last year, a series of highly unusual events had occurred in New York City around the time – a mild earthquake that prompted an evacuation of our headquarters in DUMBO, a hurricane that shut down the entire subway system for the first time ever, and a twister that wound its way through the narrow streets of Brooklyn, tearing down our Park Slope store awning. At that point, it wouldn’t have been surprising if Cloverfield had washed ashore.

What those events did remind us of was how tenuous the order and balance between the culture we create and nature really is. We construct seemingly impregnable fortresses made of steel and concrete, yet add a little rain water and we become savages with shopping carts battling it out for the last gallon of water. During the day, we put on our dry cleaned button ups, yet at night, we dance primally to beats, push ourselves into subway crowds, dress ourselves in ostentatious peacock outfits, and fall prey to our sexual urges. We migrate from neighborhood to neighborhood, leaving stretches of avenues for nature to reclaim with weeds and rust, only to later be scouted, chopped down, and reclaimed by the cultural agents of gentrification.

 

Living in New York City, it’s sometimes easy to forget about nature, outside of the occasional sidewalk tree, subway rat, and herd of pomeranians on leashes. To remind us of our susceptibility to our savage tendencies and the forces of nature, the design team packed our cars and headed up north to the Catskills to camp and shoot our fall line. While urbanites packing for the country can be a little awkward – DSLR’s, chocolate, iPods, we instantly found our footing with bare feet, running and rolling down grassy hills, carving up kindling for the fire, and racing through dark woods at night.  Our models – Kevin who we found in the middle of a crowded dance floor at a Rockaway Beach dance party, and Haley who we plucked from Bushwick, were equally intrepid, joining us in a tipsy stag leap dance, and even voluntarily wading through a pond inhabited by hordes of giant, croaking bullfrogs.

For the earlier fall release, color blocking and nautical stripes run through many of the designs, along with inspiration from op art. Later in the fall, the more autumnal colors begin to show up, along with houndstooth patterns and lace.

 

For more campaign photos, visit Live, Work, Create.