We’re super excited to be releasing a second design by the illustrator of our wildly popularAll Cats tee, Jenny Mörtsell. The Brooklyn via Sweden artist designed BK Food Pyramid for us, a stomach-growling hierarchy of her Brooklyn food needs. The artist explains:
It is funny to think back at, but when I first moved to Brooklyn from Sweden, in 2008, a friend of mine had to explain kale to me. I had also never truly eaten oysters. Tacos were something that came in a stale, hard shell that Swedish middle-class families ate for “fredagsmys” (a cozy, family-at-home time on Fridays). Coconut water was something I figured you’d you put in a Thai curry. The first bottle of kombucha I bought I shook vigourously before opening. Ordering an alcoholic beverage with the first meal you had that day meant you were a raging alcoholic. Oh how much I have learned!
With my acquired knowledge of how Brooklynites eat, I thought a new food pyramid was in order. A chart catering to the I-make-my-own-hours-creative-class on wheels (bikes or skateboards) that everyone loves to pigeonhole – including me. We who are holding up the craft beer sales and food truck operations and grass fed cow farms on our plaid shoulders.
In the bottom are the basic carb-y fuels for all those bike rides over the bridges, carrying moving boxes on the reg, and dancing the night away at some epic loft party in Bushwick. Cheap enough that the crumbly 20s made at last night’s dive bar DJ gig or for selling our last pair of Rachel Comey boots at Beacon’s can cover them. That’s slices, tacos, deli sandwiches, burgers, mac & cheese, bahn mi’s, sweet potato and/or truffle fries.
To the right above sits the second most important food group: beverages. These, more often than not, end up substituting all kinds of solid food. They are: happy hour locally-brewed craft beers, beer-and-a-shot specials (which is always too good of a deal to pass on until you remember why you should’ve), single-region drip-coffee to get us back on our feet the next morning for that poorly paid gig that might lead to something bigger, and of course, mimosas and margaritas (because that one and a half hour wait for a table brunch was just cruel).
Jenny Mörtsell visiting Brooklyn Industries HQ, about to take flight over the East River.
To the left above come the vegetables and leafy greens, leaning heavily on the bitter brassica family: kale and brussel sprouts. They keep trying, but really, there is nothing bad to say about kale. It’s like the Mother Theresa of foods, so just keep eating it. Pickles were never a hard sell either in a borough that constantly suffers from self-induced morning sickness.
Third up to the left is the trying-to-erase-all-of-our-sins section. Here you have: kombucha because fermented, pre-industrial revolution foods make us feel so immortal, coconut water to get our out of whack electrolytes in order, and finally, juice cleanses to rid our systems from all the toxic thoughts of maybe moving to another state.
To the right there we have the food group that only nail salons can compete with on rapid, storefront expansion. I’m talking boutique sweet treats. Artisanal sugar calories are a better source of vitamins and minerals than store bought, right? And, it really is important to eat a lot of doughnuts, cookies, and ice cream in honor of that old sugar factory and it’s destiny.
On top the crown jewel of the self-made freelancer’s diet is poised – the-one-dollar-oyster. Eat that, you nine to fiver for not being able to be first in line when Maison Premiere opens at 4pm! Who needs health insurance and a working phone when you can have half a dozen Cape May Salt for the cost of a dusty Luna bar and a Smart Water and a Vitamin Water (plus tip)?
We couldn’t agree with you more Jenny Mörtsell. Today only, take 20% off this tee with code: TEETUESDAY